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One thing that separates the world of the best your choice järvenpää equal the grocery store the other finalist – Make around the world, and dare to take risks

the grocery store there are two clear trends: Speed and ease, but at the same time slow and the experiential approach.

on the One hand, food stores should be as easy as possible and convenient pick up points for everyday basic necessities. On the other hand, they should provide more special products to celebrate the moment and not so great experience, that they want to spend time.

in Addition to grocery store want to have more good food and healthy diet experts.

Thus, the envisioned retail trade specializing in marketing research Mikko Hänninen Aalto university school of economics. He has been involved in the development of the headlines of Järvenpää city market, which was just selected as the world's best food store.

Hännisellä is a clear view of why a trader Markku Hautala grocery stores in medium-sized Finnish city has become the world's best.

– Make around the world, follow industry trends, and dare to take risks and invest in new, says Hänninen.

This competitors was missing

One of the things separates the Järvenpää city market the other competition participating grocery stores, which also have their own restaurants, and tailored their selection: Finnish supermarket concept is very strong kauppiaansa self-creation. The other finalists were the major players in the flagship stores, with design treatment to the head office.

– Curepipe trade is largely the merchant's own creation. It is not a chain and the huge machinery of the poem, says Hänninen.

Järvenpää city market is the trader hautala's long development process: there you can find sushi on the line, name a chef-driven restaurant, a pizza oven and ice cream factory.

– Järvenpää has been for a couple of years trendsetter for many trade operator. This modern grocery store should look like, says Hänninen.

One of the Järvenpää attraction is that the market has its own ice cream manufacturing point.Petteri Right / YleUusi trend started Stockan Treat

Stockmann Delicatessen parade spot in the centre of Helsinki was one of the first department stores, which combine grocery stores, restaurants and wine bars. Now the same idea is taking a car to the grocery stores throughout the people's amusement.

Finnish Grocery trade association the ceo of Kari Luoto according to one of the new trends is high-quality and healthy foods buying according to trade.

It is equivalent to busy city dwellers want to save time but still eat well. For example, a triple of K-Supermarket is a restaurant, where the chef conjures up dishes to take home (the Economy) (switch to another service).

a Big part of the customers will pick Järvenpää supermarket sushi, since they are used in Japan until imported rice. Petteri Right / Yle

One of the growing target group are pensioners, reminiscent of Hänninen.

– the number of Pensioners is growing and they have more money on restaurant meals. Food trade is, therefore, the development of foothills, said Hänninen.

the Speed of food shopping to bring for example, a mobile scanner: customer scans the products themselves when they put them in the cart and time-saving checkout. Kesko is currently testing mobile scanners use a grocery store when.

each of the grocery store hardly comes into the restaurant and experience the world, with a unique range. According to hänninen, they focus on the future growth centres, with more consumers seeking experiences.

Read more:

in new hampshire uniform trade combines a supermarket and a restaurant – was awarded in London the best in the world

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