In an interview with The Guardian from a couple of years ago describes Rita Ora herself as a ”360 artist”. The label is an example of branschspråk that is unusual to hear so straightforward from the who has their name on the posters. But the tjugoåttaåriga mångsysslaren originating in Kosovo is a affärsmänniska in the first place. She is acting, leads galas and tv programmes, lends her face to companies that influerare.
Against the backdrop of her childhood as a refugee, it is easy to understand that she jumps at the chance to see the money roll in adulthood. There is something liberating about her openness about how she maxar the creative industry opportunities.
wide commitment resulted in negative consequences for her music creation. Even if she herself is happy to claim that ”music is in everything she does” is still the fact that she since his debut in 2012 has just released a further album, ”Phoenix,” from last year. As part of the wave of balkanbördiga female solo artists who have emerged in recent years she has seen both creative and productive ifrånsprungen of so well-Dua Lipa as Bebe Rexha.
Still, she attracts large audiences when she on Wednesday night, playing at Berns. The venue is smockad and sweaty when she's six great bands step up on stage. The ambition of the show is clearly arenamässig. But the material is not. For the which, incidentally, wondered where the unfathomable genre that is Swedish melodifestivalsmusik houses the rest of the year, the answer is here.
when Ora opens the show with ”For you”, Liam Payne-duet from the film ”Fifty shades freed”, she lets that something which in the best case had gone to second chance. It is on a plane fascinating to see an artist with so much economic muscle behind her career and such a large public interest appear with a generic material. But all in all, do Rita Ora probably best in putting out the 360-the ambition and focus more on the music. If she is serious about we should care about it.
Read more music reviews by Sara Martinsson, for example, to Beyoncés recorded concert is both extremely large and close.