Some say the fact that the Spice Girls chose Jess Glynne as the opening act for their reunion tour a part of the state of the modern music industry. The tjugonioåriga brittiskan grew probably up with the 90s greatest female popfenomen as idols. Today she stands itself on the biggest stages, and represents a kind of populist feminism. Anyway, she separates himself radically from förbilderna.
the generation that learned to say ”girl power” before they could go where the music product. The Spice Girls were sold as dolls, were all the time more consumption than culture. But they still made an imprint in the latter.
at home since 2014 not leave any traces. Show her picture on the town and only a few know who she is. The songs are familiar, of course, you again. But not because they either stand out, but because you heard them in commercials.
Where the Spice Girls were their own product is Jess Glynne as an artist fully embedded in others ' brands. She actually sold out Nalen is surprising, considering how low her profile is. Once she goes up on stage together with the band and choir, anonymity is continued to be striking. Not so much in the Glynne as a person, as in her expression.
can be blodfattig. But to do so plattitydspäckad soul completely free from turn songs like ”123” or ”Hate/love” is something of an accomplishment in itself.
That an artist is halvkass but popular is, of course, not uncommon. Jess Glynne has a sunny attitude and a nimble countryröst that is easy to like. She manages to also make it into the atmosphere which exist in the society where all the change is expected to come from the individual. Best illustrated in ”Thursday”, the hit that she should not wear make-up on Thursday.
While the Spice Girls sang about the power of the collective, sings Jess Glynne about the importance of loving yourself. In these självhjälpstider it's entirely plausible that she is liked. But if she is the best feminist we can shake up, yes, then we shall probably also continue to be drawn with the patriarchy.
Read more music reviews by Sara Martinsson , for example, if Linda Pira, Imenella and Unruly .