Youtube, the artist is the new singer/songwriter. Then videomediet become the music worlds most influential forum has new aspects incorporated in the aspiring popidolers expression. The high status of everything that is perceived as ”genuine” consists. Today, however, the feeling of authenticity is achieved equally well through self-exposure on the internet through the use of acoustic guitars.
Tjugotreåriga Dodie is an excellent example. She will soon have a million subscribers on his Youtube channel, where she mixes music with the spoken content. Not rarely address the young to the English language, the mental illness she suffers from, and that she even wrote a book on ”Secrets for the mad”.
get the effect that the audience feel close to their favorite artist. Dodie himself has in interviews talked about the fact that there occurred almost a sense of ownership among fans. Because she gives so much of herself and think her viewers also have the right to demand things.
The positive side of the coin is that the more passionate crowd than the one who lives close to their idols on social media is hard to find. When Dodie with the band with stråksektion stand on the stage in master classes the Club is the fans, armed with roses and balloons, all in the specific shade of yellow called the ”dodie yellow”.
Solemnly sing the with the in the wordy text, often so powerful that tonight's huvudpersons thin sue drown.
is marinated in her skärmburna story leaves, however, Dodies expression a lot to be desired. The English adjective ”wholesome” has no really good English translation, but ”useful” enough quite good to describe the style. The cute melodies that is adorned with cello and violin and flashes to the home country's folk tradition have zero ambition to give rulings on the trendbarometern. No parent need worry that their children's idol to be a modern, bad influence.
Dodie itself runs in turn no risk to become a for the present, relevant pop star. Without Youtube, she is simply too dull.
Read more music reviews by Sara Martinsson, for example, about the joint tour with Benjamin Ingrosso and Felix Sandman.