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Kafferabatt supposed to reduce the number of disposable cups

At the end of march the european Parliament voted to ban all disposable plastic from 2021. The case of cutlery and plates, straws, bomullstops, ballongpinnar, frigolitmuggar and certain types of food packaging.

the EU's engångsplastdirektiv also means requirements for reduced consumption of disposable cups and livsmedelsbehållare.

to the Keep Sweden tidy foundation campaign ”Goodbye engångsmugg”. Chains come – from 22 april and 6 may – to give the three cent discount to all who have their own mug when buying coffee.

Mariette Kristenson is the ceo of Reitan Convenience Sweden, which operates Pressbyrån and 7-Eleven. She emphasized that she is optimistic when it comes to customer

" I think many customers will respond to this and adapt. In particular, commuters and students who shop with us several days a week, both from an environmental and climate perspective, but also from a financial perspective, " she says.

To get the customers who shop more on impulse, with their own mugs can get a little more difficult, she believes.

Mariette Kristenson, ceo of Reitan Convenience Sweden, which operates Pressbyrån and 7-Eleven. Photo: T. Busch-Christensen

reduce the use of disposable cups by five per cent – which corresponds to roughly half a million disposable cups – in the first year.

Mariette Kristenson says that she hope and believe that more large chain stores will follow, and align themselves to the campaign.

" We need to reduce plastics use in the society. And then all must take their responsibility, it applies to citizens, politicians and the business sector. I think I experience a big change in that many large companies are starting to see their responsibility in the climate issue, " says she.

" We can always improve ourselves. But I think it is better that we are doing this now than we're not doing anything at all, " says Mariette Kristenson.

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