" />
Post a Comment Print Share on Facebook

H&M wants to let the customers try the clothes with the cell phone

Klädjätten during the approximately two years of time working with artificial intelligence to facilitate decisions regarding the purchase and distribution, " t

- 10 reads.

H&M wants to let the customers try the clothes with the cell phone

Klädjätten during the approximately two years of time working with artificial intelligence to facilitate decisions regarding the purchase and distribution, " the company's business development manager Daniel Claesson for DI.

in Order to bring down the number of returns of garments, one of the e-commerce major problems, keeps H&M to test an app where the customer creates a digital avatar of herself, by taking pictures with their own mobile from various angles.

"We're good with it here in order to understand if the customer is ripe for it and how well it works," says Daniel Claesson.

the Idea is that the customer with the help of his digital avatar to be able to see exactly how the clothes sit on the body before a purchase is carried out.

Read also: Visselblåsaren to help the busy H&M

Avatar
Your Name
Post a Comment
Characters Left:
Your comment has been forwarded to the administrator for approval.×
Warning! Will constitute a criminal offense, illegal, threatening, offensive, insulting and swearing, derogatory, defamatory, vulgar, pornographic, indecent, personality rights, damaging or similar nature in the nature of all kinds of financial content, legal, criminal and administrative responsibility for the content of the sender member / members are belong.