Six million ads. Every day.
There is enough to see to Google's algorithms and employees, who are trying to curb that users do not smoke in the clutches of the fraudsters.
In 2018 was closed 2.3 billion ads, equivalent to six million per day, among other things, because Google believed that they were fake.
Button twice as many annoncekonti compared with 2017 got the it giant also closed.
And the fake ads that try to trick information from users or infect your computer with virus are a problem in the growth, says the head of communications for Google in Denmark Jesper Vangkilde.
- That there is such a large increase in how many accounts we close due to fraud, due to both the fact that there is more fraud, but also that we use more resources to prevent the users from being exposed for the fake ads, he says.
however, It is not only ads trying to, in general, people information, which will be closed. Google closed, for example, 190.000 ads, which broke the company's rules on, for example, hate speech.
But even if Google is seeing more and more trying to entice people to click on fake ads, so many of them never actually displayed to users.
- We can see that the scams on the net has all sorts of forms, and that it changes all the time. Therefore, it is important to be on the cutting edge. When we can close so many ads and all the accounts down, so is it because we are good to be at the forefront of the fraud.
- most of The fake ads and accounts we find using maskinlæring, and it means that we can catch the ads before they are displayed to users, and we are obviously pleased, says Jesper Vangkilde.
however, There are still fraudulent ads that get through the eye of the needle, tells kommunikationschefen, who can't put a number on how many may escape the cunning algorithms.
- Some times the release of the fake ads out on the net. It can be, for example, be ads with the celebrities, there are pure scams. When this happens, the users can happily report it quickly so we can catch it.