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Fashion industry is facing tough challenges

Despite the good conditions with the spring weather instead of last year's snow, there was not the clothing industry to increase its sales in march.

– All played the fashion retail industry in the hands, yet, nothing was happening, " says Mikael Sandström.

branschordförande claims that the industry has received the brunt of the recent debate on reduced consumption. The organisation consists of member companies that all have physical stores, some of them engaged in e-commerce.

– Much of the focus has been directed to the very clothes in the public debate about consuming less.

Mikael Sandström says that there is more to consider than just the clothes in physical stores if you want to look at their consumption patterns.

"If you are going to take into account the environment, then maybe you should not order four pair of shoes and then send back three of them to a foreign e-commerce companies," he says.

Other statusmarkörer, such as cell phones and technical gadgets, has taken the land, which is a possible reason for shoe and garment brands have it tough in the market, according to Mikael Sandström.

"People also think that it is more fun to spend their money on eating out than on fashion," he says.

so, however, increased skoförsäljningen in Sweden, with 9.6 per cent, with last year's big decline of 19 percent during the same month, it is still dismal figures for the industry.

– shoe trade shall be very happy if they come in the vicinity of zero, considering how it looked last year, " says Mikael Sandström.

Now, he hopes that it will ease in the coming months for the industry and that the summer will not be as warm as last year.

" I hope on a normal sale during the summer and that it'll go better in the fall. Last year there was never any autumn, " says Mikael Sandström.

Read also: the Reversal of the trend in christmas sales – christmas shopping the slopes in spite of the economic boom

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