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Eco-friendly beer, gives the bottle a match

– We can just get on benefits with jar, says Niklas Jakobsson, one of the founders of the Stockholm Brewing Co. while the brewery in Freeport bottled their first beer in a can. The hired ”burklinan” rolls, while the employees stand around and follow the progress.

"Look here," he says, pointing at the pallet with the jars. The difference in weight between a pallet of glass bottles compared to cans is huge. It will be a big difference for us working in the brewery, but it also reduces environmental impact in transport. This transition is a hugely important part of our sustainability work.

will all the beer from the brewery that is dropped in a jar, with the exception of the large 75-centilitersflaskorna.

To help the company Canman, a mobile ”burkningstjänst”, with both the equipment and personnel to the breweries where they fill the jars and label them on the spot.

– We help breweries around the country to lose its beer in a can. As the smaller brewery to invest in its own burkutrustning is financially difficult, it also requires a different technical knowledge. We have both personnel and equipment, and focus on what we are good at, so can the brewers focus on beer, " explains Tor Troéng, marketing manager at Canman.

I was totalsågad, but beer in a can has had a bad reputation for a reason, all linked together the industrial, metallsmakande layer.

is not alone in this transition, the development both in Sweden and abroad is very rapid.

today it is hardly anything new brewery that starts without thinking jar, " says Jörgen Hasselqvist, who in 2005 was the first in Sweden to import american hantverksöl on the jar.

" We imported Dales Pale Ale from Oskar Blues, and Modus Hoperandi IPA, Brewing, first and foremost for their content. It came in the jar was a bonus, " he says and adds:

– It is the best packaging for beer.

The view were not shared by his colleagues in the industry.

" I was totalsågad, but beer in a can has had a bad reputation for a reason, all linked together the industrial, metallsmakande layer. The beer we imported the drawing of the map in many ways, " explains Jörgen Hasselqvist.

in agreement about the can benefits. In a report from Systembolaget clear, among other things, that a transition from the glass bottle to the jar on the Swedish ölförsäljningen would reduce CO2 emissions by almost six million kilograms (which corresponds to approximately 800-person annual consumption of CO2). That can also is dense makes it does not let through oxygen or uv-light which extends and improves the sustainability, not least on the more humlade beer. From the consumers ' perspective is the jar snabbkyld and easy to carry.

the bottle would be better is a long-lasting myth, and is probably linked to the quality beer from the hantverksbryggerierna not had the opportunity to drop in the jar. The bottle has thus become a symbol of quality beer. We have been active in two years and in the beginning, our customers were able to see a dip in sales during the transition to jar, but now it is on the contrary, concludes Tor Troéng.

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