Cousin BR-the name survives: Bought by the giant

Salling Group has bought the inventories and the rights to the Cousin of BR-name.

It writes detailgiganten in a press release.

the Agreement includes only the Cousin of BR and not Toys'R'Us, who was also a part of the bankrupt Top-Toy.

the business news - 28. dec. 2018 - at. 15:25, Despite rescue efforts: Danish legetøjsgigant declared bankruptcy

nor take over the Salling Group the physical stores or the employees.

'It is regrettable when competent employees in the industry lose their jobs after butikslukninger. With 1500 vacant jobs in the Salling Group, there are hopefully opportunities for many of the TOP-TOY's skilled employees with us.'

'Until then, we ensure with this trade, that the rights to a glorious Danish brand remains in Danish hands,' says Per Bank, the managing director of the Salling Group, in a press release.

in addition to the rights to the Cousin of BR-the name and the physical inventory takes Salling Group also Top Toys IP rights. This means that the Salling Group can also conduct Top-Toys webshops on.

'With the agreement, we ensure that the toys remain an important part of customer shopping in the physical stores across the country, and that sales not only moving over at foreign webshops. How BR-brand in the long term, will be used, we have not taken a final position yet,' says Peter Bank in the press release.

Salling Group is also responsible for the Bilka, Føtex, Netto, Wupti.com and Salling-department stores.

a Short time before the new year launched the Bilka and Føtex a bytteservice, then the toys purchased in the bankrupt shops may be exchanged for other toys, if the item already exists in the Supermarket, the grocery Store or at the grocery Store.dk. The service continues.