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Coronavirus, chat between the ministers and the good news: the premier change communication
This is the story of a U-turn Sharp. Essential. High-risk. A redesign of the radical message the public to respond to the emergency, while leaving intact the necessary measures for the containment of the virus. Without them, the reassurance they will evaporate in a hurry.
The turning point. Let's start from the end of the story. Wednesday, February 26, morning. The premier is under attack. The Country paralyzed. The economy suffocates. Giuseppe Conte sets the new course. Ago contact the ministers and the staff. The invitation is to tell the truth, the facts, without resize or alarm. And "enhance the good things that we're doing."

The chat room. the Count does more than that. Create a group chat for ministers and press offices, "please tell us about your initiatives to coordinate better". Is a list broadcast on WhatsApp: the sms seems to be individual, but collective. "In this phase of emergency management – write from Palazzo Chigi – it is important that there is coordination on the level of communication between all members of the government. For this, on input of the President Count, we have prepared an upgrade service and timely data and information officers of the civil Protection".

messages. Need to speak to the government with a united voice, to prepare those who go on tv. A few example. "Today at 16 Mise Patuanelli meets the main abbreviations of the world of production. Continuous dialogue with the enterprises (in bold, ndr) to cope with the economic impacts". Or: "the School, with minister Jay we have denied rumours of the closure of schools in the whole of Italy". In the chats are also notified of the data of the civil Protection on the infection. And again, "the measures to support the red areas", "the extension of the use of agile." Or: "Today, it is also useful to make the most of these statement of the Who", those that recognize Italy with the timeliness of the reaction. But above all, remembers "the report daily to the network the Italian embassy to ensure that our embassies and consulates, they can transmit all over the world with correct information and transparent about the real impact of the coronavirus in Italy, with precise data and the locations are well-defined. Maximum efforts to counter the dissemination of misleading information and inaccurate".

The turning point, read in the light, reports that more of something has not worked, in one of the weekend's most dramatic of the recent history of Italy. The difficult times that they have imposed on the “revision” of the message.

The alarm. it All starts with the first cases of Codogno. Palazzo Chigi, in the war with Matteo Renzi, has to face a shocking news: sprouting dozens of cases in a few hours. Conte said the line: we must be "quick" and "contain the contagion". The premier you play a lot, after having bragged to the world interventions, such as the blocking of the flights. Now handles tnt. Belinda the red zone, it asks to plot to a millimetre, the chain of the infection. The reaction, this is the line dictated, it must be "efficient" language. For this, brought together the ministers in the war room of the civil Protection. And made 16 tv appearances in a few hours. I criticize a lot, for this.

The accident . It happens Monday, when the North is sealed, the schools prudently closed to block the contagion. Salvini is the only one to attack the government. The count is furious. Tired. Falls in the trap. They railed against the hospital of Codogno, tap health from lombardy to help a league member. Is the mother of all errors, a boomerang. Will admit in private, later: "I was wrong to say those words. Of the "big". They excuse themselves with all - doctors, governors - but will not stop the symbolic title of the Cnn: “The lasagna at the Italian hospital”. The national unity wobbles, the threat of commissariare the Regions.

The paralysis. Tuesday morning. Milan is deserted. The economy stops. The premier order to adjust the message. He asks Rai to tone it down. He admits, in fact, some errors. Organize, and we are yesterday, a walk in the centre of Naples, at the side of Macron, a spot to show a safe Country. Nicola Zingaretti, meanwhile, fly to Milan for an aperitif in the heart of the nightlife. And the mayor Beppe Sala launches a video that goes viral: #milanononsiferma. The U-turn is completed.

"The Republic will fight always in defense of the freedom of information, to its readers and to all those who have at heart the principles of democracy and civil coexistence"

Carlo Verdelli SUBSCRIBERS TO REPUBLIC © Reproduction reserved reader COMMENTS Today on The week that has changed our lives and the world is small the virus the Test of the orchestra with harps and drums Pd-5S: no at sun set. Salvini the raises, but not with Mattarella, The Alloy stirred and the recession for the shoulder Count. And goes pressing on Renzi
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