Consumers are buying more and more purely cotton made clothes – buying decisions are also influenced by accountability

the natural fiber, mainly cotton, clothes made of consumers are interested more.

Interest grows out of Contempt for five different special - and retail for doing the survey, which examined how clothing materials affect their sales.

Cotton manufactured clothes sales growth of the tell survey respondents Kesko, it consists of and Lindex.

Baby and children's clothes in particular organic cotton. For example, we have all the baby clothes made of organic cotton. Children's clothes in organic cotton the proportion is 80%.

Also, Kesko has been noted that consumers ' interest in organic cotton has been focused on the first baby and children's clothing.

in addition to Its popularity in the is especially underwear and socks used in bamboo viscose.

lindex in the most commonly used natural fiber is cotton. In addition the material used is wool and wood-based lyocellia and viscose. Sami Jacket / Yle

Tokmannilla natural fibers demand has been answered by adding organic cotton, the share of, inter alia, children's clothes and adult underwear.

the S-group does not recognize the natural fibers of the popularity growth. The attention is justified by the fact that cotton-based clothing share has been range always great.

As well Texmoda cooperative Moda-shops had not been noticed by a more specific interest in growing natural fibers to the point. The sale has always been, for example, woollen men's suits and knitwear. Instead, customers interested in accountability.

– Nykykuluttajaa more interested in product accountability than the garment material, tell Texmoda cooperative ceo Beni Kauhanen .

"If I was rich, wraps I must beg silks, linen and good quality villa"

artificial fibers to avoid for various reasons. More and more wondering how much fabric formation to consume the earth's resources, increases climate change, and how much material comes off of micro plastic.

kuopio professional Jaana Iso-Ahola is bought always natural fiber clothes. One reason for this is simply that natural fiber feels good on the skin.

Iso-Ahola very familiar with the Kuopio center of the clothing supply. He told me that still affordable natural fiber clothes had to go looking for them. Most of the clothes are of man-made fibres or sekotteita, i.e. the fabric is made of natural and synthetic fibers.

of Course, if I was rich, wraps I must beg silks, linen and good quality wool, Iso-Ahola says with a laugh.

Also the quality of the fiber means a lot valveutuneelle to the consumer. Natural fibers is of poor quality. The classic example of this is the cheap t-shirt that loses its shape quickly.

Iso-Ahola's note, however, that the fibers have evolved for the better. It shows, among other things, that the clothes can withstand more washing than in the past.

Jaana Iso-Ahola believes that the biggest waste is that, if clothes are used only once or twice. “It goes to the material and work, as well as the buyer's money of course.”Sami Jacket / Yle

Also the new pulp-based wood fibers kiinnnosta way, Iso-ahola of.

– I Believe that it is possible to get a range of new sustainably produced fibers.

Iso-Ahola I hope that they will get rid of the traditional natural fibres versus man-made fibres -thinking.

Accountability of the weigh scales in the most

At the moment the situation of consumers, however, is that more than natural fibers consumers interested in products accountability.

This is noticed also in the S-group, which will move to use only responsible cotton own merkeissään and group themselves import most of the clothes. The change occurs gradually by the year 2025.

Responsible cotton is organic, recycled or fair trade, for example cotton.

Also Tokmannilla this is a timely issue. It consists of makes the larger lines of responsible cotton use again next year.

– in Addition, we see as an important cotton alternative, sustainable materials development and we follow these developments closely, says it consists of the style of dress purchasing group manager Timo Faggots .

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