Augustin Erba: How hard can it be to understand how difficult it can be?

There is a special kind of contempt that affects people who are successful in something that on the surface may seem simple. Among my författarkollegor it happens to someone, we'll call it finförfattare, kick out that, perhaps, you should write a mystery novel and become rich.

About the same kind of reactions, I think you can sometimes see on Isabella Löwengrips success. Because people can write letters on the internet, it seems some people believe that it is easy to make a career out of blogging.

with some kind of idea that blogs and brands not really. In the same way that some people think that crime novels do not count as real books.

There is now a concept for tankefelet people do when they, because of their own ignorance believe that they know and understand more than they actually do in a subject. Dunning-Kruger effect called it, and I think of it every time I hear someone irritably exclaim: ”How hard can it be?”

How hard can it be to write a bestselling crime novel? How hard can it be to blog a little and promote some stuff? How hard can it be to get the trains to run on time? How hard can it be to do if the health insurance system in the united states? How hard can it be to leave the EU?

is that it is terribly difficult. And that it requires knowledge, perseverance, and resources. Has all of this, one may still fail, because it is so complicated.

When Evelyn Jones and Alexander Mahmoud hits Isabella Löwengrip is a modern entrepreneur we get to read about, which has objectives far beyond the ordinary.

I can already hear the fnysningarna from the envy. And to them I just want to say the same thing I usually say to författarkollegorna who think they can write a best-selling detective novel with your left hand: go ahead and try it yourself, you'll see how ”easy” it is.