– It has come out images that are not we have put out but we have been able to delete images and reset the account. But we will not have access to our account. It is reported to Twitter so it can be turned off, " says Ulrika Svensson, marketing and communications manager at the world CUP organization, to the radio.
it's not good for the Åre world CUP's brand even if she thinks most people understand that it is not the organization that is behind the images. She also says that it is not uncommon that this happens during big events like the world CUP.