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Analysis: All I can smell now the Pool of blood, but what breaks the monopoly of would follow? Foreign gaming companies are hammering into the door

Betting is growing criticism of the subject, and many feel now smell blood.

there has Never been talked about so much in the Finnish game monopoly for bursting and betting on the release.

Social media set of influencers communicates daily aggressively Betting against. One of them is the punter and businessman Alexy oath mountain .

the oath of the mountain tweet 1.11.2019 (you move to another service)

Yet the oath of the mountains visible in the messages is the trade journal of the California-correspondent, editor, Senja Larsen . Larsen to write and share daily ten betting activities of the critics of tweets – side selection has raised questions, because Larsen is a journalist.

Why Larsen and oath in the mountain working in this way? Thus, the said oath in the mountain:

I don't see myself Betting-critic, but monopoly to be a critic. Monopoly deregulation does not mean death for Veikkaus. I think monopoly is unworkable and illegal. Its only justification is the prevention of gambling problems, but this has not been possible.

And I saw Larsen:

I don't see a monopoly issue are essential. The essential is prevention. It is in Finland, failed hard.

Larsen tweet 1.11.2019 (you move to another service)

the pair have different goals. Oath mountain wants to break the monopoly, Larsen transformation of Limb structure.

I don't run anything in the wild west. But the only way to control the market in Finland is to open a market for licensed, regulated companies. Otherwise, foreign companies did not get paid to the Finnish boys. And at the same time the Lottery gets into an international actor, the oath of the mountain said.

– Return transfers to the budget and remove ear tags. First, they can be allocated to the current way. Parties, culture, sports would get as much as now. At the core would be a policy change. Betting and everything good I need to disconnect, Larsen said.

Finland has two options

Betting-the debate is now so piping hot, that is the most important question: what is the betting side and the whole of Finland betting market for the event?

the Options are practically two.

Option one: monopoly is maintained so that the Lottery's operations or its control to do any small or big changes – such as limiting the in game advertising and the supply of, or the establishment of a new independent game administrator to share sanctions, if the supply leaves the gallop to.

Option two: monopoly will be dismantled, and foreign betting companies are allowed openly on the Finnish market.

the Third option, the continuation of activities at present, it is not.

Betting itself is aware of this. It reported on Thursday that the next few years the stores and kiosks will disappear thousands of slot machines. Mandatory authentication for a gaming rig in the early years until January 2021. The marketing budget has been cut by ten million euros.

the Action are betting from the pressure reaction to criticism. Disadvantages have to get down, and fast.

It, that the money went to the society and still good uses, may no longer be enough to justify any harm, says Veikkaus ceo Olli Sarekoski said Thursday.

Veikkaus reduce slot machines the number of 3, 500 during the next year.Fred Liikanen / yleruotsin in advertising is out of control

Many finns also defending the numbers.

the game proceeds around the still largely at the grassroots level of sport, culture and human welfare to support. Betting the play money goes to the domestic operator, not Malta. Guess the ads don't get in my face on every street corner, such as sports betting ads in Sweden.

the Swedish broke their own monopoly, Svenska Spelin, the beginning of this year. The state's revenue stream has remained relevant, despite the comprehensive result is still too early to assess.

however, One thing is become clear: gambling companies advertising is out of hand.

in Sweden gaming companies used marketing last year about 700 million euros (switch to another service), when the Lottery's marketing budget is around 40 million. This year the cake has only grown: in January game advertising was bought in Sweden, 30% more (you move to another service) than a year earlier.

in Addition, gaming companies are now in Sweden to offer customers bonuses, which in Finland is prohibited. Advertising and bonus catch the bad argument that in open but regulated markets, the disadvantages are erased just like that in oblivion.

in Sweden has already been asked, is the Italian road Sweden road? Italian language last year gambling advertising altogether.

the Maltese betting site Rizka sponsored earlier Finnish e-sports club Encen. Screenshot of march 2019. Now the sponsor is Betting.Screenshot of the foreign betting business is already at the door

But private gaming companies to advertise in finland, too, with a big volume all over, wherever they can – namely, the overseas headquarters-keeping sports channels, like Eurosport.

These payment channels betting ads, it is impossible to avoid. The ads have been recruited by sparing no expense at all familiar with Finnish faces, such as actress-singer Vesa-Matti Loiri and ex-formula one driver Mika Salo .

in summary it is a fact that foreign betting business to forge now the Finnish door.

Worldwide gambling are estimated at 400 billion growing cake, assessing the betting markets and their control of research in Setting Limits in the work (Oxford University Press, 2019). The artwork has a strong Finnish nuance: the alcohol research foundation funding, and inter alia, the Finnish researchers Pekka Sulkunen and Janne Nikkinen wrote.

in Sweden, the foreign gaming companies could take over an estimated more than 50% of internet gambling in the market before the monopoly was broken.

Now Sweden issued qualifying the company for licenses, and collect the license fee in addition to the tax game income. The Ex-monopoly Svenska Spel to continue as a game company, among others, and its position has not collapsed.

in finland, the foreign gaming companies held according to various estimates, 25 to 40 percent of the internet gambling market. The exact number no one knows and should take into account that one of the "foreign company" that is out playing, but are calculated åland PAF.

Denmark Danske Spilin monopoly was abolished already before Sweden. Finland and Norway are monopoly systems, "the European the last of the mohicans", as the Helsinki university researcher Janne Nikkinen pictures.

Finland and Norway are Europe's last monopolies.Laura Tolonen / Yle

the Lottery is a critique of the torrents in the middle of the wood and bark between. Its position is not hopeless, but difficult.

the EU will allow the Lottery's monopoly to continue only, if Finland is able to prove that the monopoly model bites effectively to game damage. General interest collection of funds is not valid, the EU in the eyes of justification.

– Betting has received a pretty impossible task. Money should be collected, even though the finns will play already a lot, and at the same time disadvantages should be reduced, the researcher Nikkinen summarized.

meanwhile, foreign companies are hitting pressure. They want even more closely on the Finnish market, namely to seek a monopoly to break. Tight Betting-criticism raining directly on their bins.

the Ultimate questions are difficult:

the least would open but regulated market really disadvantages, namely the Finnish problem gambling?

If the monopoly is terminated, whether the gaming industry companies to advertise freely bonuses and quick profits?

When slot machines wheel to trade out of the lobby, where the game people then used their money? Something better or something worse?

Why gambling games ever played? Everyday entertainment, a quick profit, or dependent?

at Least these things should be thrashed out before the cut off Limb on the block to raise the head.

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