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You create games that create a dependency
"You create games that create a dependency on"

"the Debaters: Gaming, take your own responsibility for advertising and the construction"

"This is an opinion piece. It is the writer who stands for the views that are put forward in the text, not Against."

"the DEBATE. Gambling addiction in Sweden has increased by 50% since 2015, according to a new report from the Folkhälsomyndigheten. During the same period, the game companies ' investment in marketing increased and amounted to just that, in 2018, to over 7.4 billion. "

"As a reaction to this development has now civilministern gone out and criticized the companies for their aggressive marketing and does not preclude a total ban on spelreklam. This is a step in the right direction, but it is not enough. Gaming companies also need to take responsibility for actively combating gambling addiction for those who are already fixed and there is an important aspect to watch over the game's design. "

"two researchers who are working to help people to better personal finances, we feel great concern for the development of increased gambling and how this affects human well-being and their finances. To investigate the link between gaming habits and personal finances, we have conducted a survey with 2000 Norwegian and Swedish 20 - to 40 year olds. We found that of those who regularly play at the online casino has 71 per cent of consumer loans. "

"It shows a worryingly large group of people who regularly play for money they do not have. The reason so many people get stuck in a gambling which is detrimental to both their economic and mental health is that the games are so effectively hijacks our hjärnors reward system. When we go in and play provspelen on some of the largest areas, so it becomes immediately obvious how this happens: "

"We'll find them to the end, on some pages at the top, and on the other pages at the bottom, but always with a gray toned-down style. There are the obligatory references to the self-test and a break from the game for those who have begun to worry about their gambling: “Gambling can be addictive. Play responsibly”."

"That gambling can be addictive, has the right, but to put the responsibility on the individual as the bookmakers do at the same time they are creating the game in a way that is optimal to make the player fixed, that is, to say the least the lack of responsibility from the game companies' side. Gaming companies need to take a much greater responsibility, not only for their advertising to get us to start playing, but also the structure that allowed us to get caught up in it. "

"nnStina Söderqvist, Phd in cognitive neuroscience and researcher at the DreamsnElin Helander, Kognitionsvetare, founder of the research network Moneymind and director of Dreams."

"n Join in the debate and comment on the artikelnn – like Aftonbladet Debate on Facebook."

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