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Why are we so fond of talking about the weather

You have to imagine the disappointed faces. From the half of Switzerland, the journalists had arrived, sent by their editors to the white Apocalypse to capture.

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Why are we so fond of talking about the weather

You have to imagine the disappointed faces. From the half of Switzerland, the journalists had arrived, sent by their editors to the white Apocalypse to capture. And then everything, as always, for the Locals, there was at least. In mid-January, the graubünden municipality of Sumvitg was not snowed in, the blocked road to Disentis due to avalanche danger, the people were able to work. In a mountain valley. Unusually only one thing: the reporter was here char out of the country. Online portals opened snow-Ticker, and sent a push message, for example municipal President had to answer anxious Inquiries as to food location (stable), and mood (good), even the British BBC made a live circuit.

The weather, particularly in its Extreme, has fascinated people. But never has it been so present in the media, never has it been so charged politically. A Meter of snow is not a Meter of fresh snow, but the first signs of a record winter. A hot summer is not a hot summer, but a direct result of climate change. When Google is searched for considerably more often to "weather" than "Sex". Who plays crazy here, the weather, or are we?

Who is much out there, want to know what is The amazing interest of the Swiss in the state of the atmosphere begins, he has to tighten

already in his living room at home: The SRF program "Meteo" – in the era of weather Apps, and online media is actually an anachronism – with the "daily show" for years to the rate of hits. The market share is 48 percent. Other message formats to send from the Studio, for "Meteo" the moderators a cap over the head and climb up on the roof in the Leutschenbach, welcome every night 640'000 spectators. Weather is not News, but Emotion. Especially in a country where every valley has its own weather location.

meteorologist and "Weather"-Moderator Christoph Siegrist for 20 years in the business. He says: "the public interest in The weather has increased in recent years." A large share of the news portals, the extreme situations would be transferred in real time on our screens. Reader images, Hashtags, live scores: Never the fascination with weather was better live than in the digital age.

Siegrist notes a change in focus: "Today we get during the week, much less the reactions of the spectators, but on the weekend all the more." A reference to the fact that there are more than a stereotype is that city-dwellers and Sunday mountain-goers more interested in thunderstorm forecasts than in the country? The Mediterranean capitalisation of the company in any case, your contribution to our Obsession: Free time we spend in the own four walls, but outside, playing sports, at the lake, in the garden restaurant. And the sun must Shine.

The origins of meteorology roots in shipping and agriculture.

It's not about the snow chaos and avalanche danger headlines that employ the most, but the question of whether we need to take to the picnic in the Park, a Sweater. Per year, the Meteo-Schweiz-App to record approximately 407 million visits. Never open more often than in the summer – last August, 900'000 times per day. The same image in Google Trends: Never has there been in the last 15 years, more people search for the topic "weather" as in the second week of August 2018.

The origins of meteorology roots in shipping and agriculture. Switzerland lagged behind seafaring Nations such as France and the UK for a long time. Only in the late 19th century. Century made Switzerland the weather, and his prediction for the task of the State, as the historian Franziska Hupfer in the forthcoming book "The weather of the Nation" describes. Earlier, the Newspapers had printed already the appropriate messages, but it is learned only if the previous day is Sunny or rainy had been.

Today, the daily routine would not work without weather services. The economic Benefits of meteorology is alone in transport and energy – for example, for the road clearance to a minimum of 93 million Swiss francs per year, a study showed on behalf of the Federal government in 2011. The overall benefit is significantly higher. The digital age and the leisure society are one thing – but the fascination with weather is also based on a simple fact: the capers are not controllable, but at least predictable. Meanwhile, a 5-day forecast is as reliable as 20 years ago, a 3-day forecast, says SRF-Meteorologist Siegrist. But the development curve is flat from – with the same effort it achieved less progress.

there are meteorologists good times for the Hobby. Digital weather stations provide real-time data directly to a Smartphone: when the Wind is perfect for sailing, whether in the morning a migraine constellation is to be expected. The online retailer Digitec has its range in the last five years has almost tripled; on sites like storm forum.ch talk of the weather freaks – which would have found without the Internet-never – over storm cells.

Maybe it is what makes the charm of the weather: It is a complex science, and mundane topic of conversation in one. Everyone can join in the conversation, no one really understands it.

About cold waves and heat days can be endless

debating How the issue of relevance gained, show two of the most prestigious Newspapers in the world. The Washington Post has a blog in the Chief Weather Editor for the in-house Weather, the "New York Times", was created two years ago, even the Post climate change-editor-in-chief, and formed a whole Team. Because often people think the climate, if it is from the weather talk: weather, when the sun is shining today. Climate, if in 30 years the palm trees on the lake of Zurich grow. The latter has long become a political issue – climate protection is one of the pressing issues of our time, the world looked on, the Swedish activist Greta Thunberg, who visited the world economic forum in Davos. The 16-Year-old had animated young people all over Europe to strikes.

In a time in which the weather has become the ideological combat zone, is the arrangement important. Siegrist says: "in the past, we wrote summaries of the Month. Today it's more about the Extreme out of it." After each Hitzetag the question comes: "Is this climate change?" Cold Winter to serve as counter-evidence. US President, Donald Trump tweeted this week due to the cold wave in his country: "What the hell is going on with global warming? Please come back quickly". Of course, he had mixed – knowingly or not – something meteorologists can ascribe a single hot summer, a drop in temperature to the climate change. You only know that extremes occur due to climate change in the future. Also means: cold as ice and global warming are not a contradiction.

but the weather itself, there is a people a and columns. Just cold, it can't.

(Sunday newspaper)

Created: 03.02.2019, 09:01 PM

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