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What is in the stars, is not always true

1. The competence of the Evaluators, on The Internet and on Social Media platforms anyone can give to all its mustard: the middle East conflict, homeopathy, M

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What is in the stars, is not always true

1. The competence of the Evaluators,
on The Internet and on Social Media platforms anyone can give to all its mustard: the middle East conflict, homeopathy, Merkel, Migration. But not everyone is qualified to do so: The evaluation of a property by a traveller who sees maybe two Hotels in the year from the inside, is expected to be generally less competent than a rating from someone, of the dozens or hundreds of Hotels knows and with each other can compare. The same applies for Restaurants.

2. Be careful when it comes to Ranking
at the Top of the lists of the best Hotels to stay at, or Local to a site, some review sites are not necessarily listed, but those that have paid for it. This is noted in the entry ("sponsored"), it misses the note but. So look twice before you book that is supposedly the best house on the spot!

3. What is and what is not
The tastes to fit the needs are different, too. Whether you are traveling alone, as a Couple or as a family, may make a big difference. Also if you like to eat Thai or Italian, preferring Sushi, Fillets or vegan Hamburger mag. It picks out, so the best reviews from travelers and guests who have a similar profile as yourself.

4. Angry, Lobhudler
There are always Attempts, not even documented, paid advertising as a "neutral rating". On the other hand, the man tends to criticize rather than to praise. And, apparently, also malicious competitors will sometimes place negative comments. A single extremely reviews, praise, such as Total, new York times, which differ strikingly from the overall picture, and should therefore be enjoyed with caution.

5. With Fake News expect
Although the platforms, they used Algorithms, which discovered falsifizierte contributions claim. But you have to put up with paid advertising and the sale of hotel rooms and travel arrangements billion. This business, my critics, don't want to spoil the platforms with all-too-fussy controls. Therefore, once again: A good Portion of scepticism in reading the entries.

"Are negative reviews of individual cases, they are irrelevant."

6. Trends to consider
A house in Interlaken will be criticized by a visitor for "ants, broken furniture and unfriendly staff" by another as a "dream location". Of a Hotel in Lucerne, a guest writes that it was "dirty, unfriendly, tight". Another however, it is "the ultimate Hotel for the young and Young-at-heart". The Zurich house at the end of the Tripadvisor ranking is particularly Olten violently: "This Hotel is a dump, albeit a very expensive one." But then there are also entries such as these: "A very pleasant Hotel in a great location." (Such as the visit of the journalists, the Hotel is actually a garbage dump.) Here, the following applies: the overall tendency of the assessments. If a Hotel or Restaurant gets more negative than positive entries, is definitely wrong something.

7. Negative reviews
It is therefore worthwhile to study, especially the negative reviews carefully study. There are individual cases, then they are irrelevant. Perhaps the guest was upset for a reason; perhaps a chef, a receptionist or a cleaning force to a bad day; it can occur anywhere. If, however, a dozen or more commentators complain about the dubious cleanliness of a hotel or the arrogance of the service staff in a Restaurant to complain, it should actually be a bigger Problem.

8. Reactions of the provider note
Many Hotels and Restaurants the Social Media to cultivate reasoned, active, and, mounted serious criticism. Often the entries on the evaluation platforms with little meaningful text blocks will be answered. But there are also those Hoteliers and restaurateurs that cater to critical contributions in detail. It is worth to take also their reactions to the knowledge.

9. Correctly
anyone Who has searched online platforms with the necessary information, should contact the Hotel directly by email or phone, and the best price he has found on the net. book Most of the Hotels are ready, the direct guest in addition to accommodate, for example, with a discount, a Free Breakfast or free Parking. Because if directly is posted, saves the hotel considerable commissions, you need to deliver to booking platforms.

10. Yourself
join gets The more comments a Hotel or Restaurant, the more meaningful to you. And if an establishment is particularly graded to be positive, can it justify to its guests also a little higher prices. You can also help Hoteliers and restaurateurs with an honest, objective critique to identify weaknesses and fix it. Who uses, as a traveler, evaluation platforms, and should therefore be actively and of their own experiences.

11. Directly
The review platform should, however, not replace a personal conversation: Who installs in the Hotel or Restaurant directly a criticism, or abuse to the attention of power can effect, that this is resolved immediately. file a complaint

The most important platforms

The most well known review platform is likely to offer the 2000, the US company Tripadvisor, which operates the website . Here are testimonials and photos from travelers by the millions of Hotels, Restaurants, shops, and attractions worldwide. On the once pure evaluation platform can be booked for some time travel.

Holidaycheck, based in Bottighofen, TG is not the only operator of the largest German-speaking review portal, but also works as an Internet travel Agency. The company was founded in 2003 and is today one of Hubert Burda Media in Offenburg, Baden-Württemberg. claims to be "the biggest Feedback platform in the world" and filters out from the hundreds of millions of travel reviews "meaningful insights" about 500'000 Hotels. with its headquarters in Düsseldorf in 2005 was the first German Meta-search engine. They searched the room prices of more than 900'000 Hotels worldwide from more than 200 booking platforms.

Also in the case of Online travel providers such as,, or can be rating Hotels and be graded.

(editing Tamedia)

Created: 09.02.2019, 16:53 PM

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