"Hanna Stjärne, md: However, we turn to us not for the criticism alone is effektsökande"
"This is an opinion piece. It is the writer who stands for the views that are put forward in the text, not Against."
"the DEBATE. SVT engages. It has become especially clear after the decision on new funding of public service through their taxes pushed through in parliament a few weeks ago. It is understandable, virtually all in Sweden have some type of relationship to the SVT. Nearly 9 out of 10 take part of something from the SVT every week. "
"I have read many comments from people around in Sweden in the last few weeks. Many think that it is a more fair system when everybody gets to pay and that it is good that it is nearly half the price for single person households. Many stresses that public service is important for democracy and is happy to pay for it. "
"But the decision also raises critical questions. Why should I be forced to pay for something I do not want? I think of SVT as biased, and why should I pay for the Eurovision song contest? I'll try to give my view on the matter. "
"► Why is public service important? Well, because it strengthens society and democracy."
"In the investigation, which is the basis for the decision on the new funding, there is talk that the public service is a ”democratic, collective good that benefits everyone in Sweden regardless of whether you pay or not”. "
"And research has shown just this – in countries with a strong public service, the public is more knowledgeable about politics and society than in countries with more commercialized media system. "
"It is all about you shall have the joy and benefit as a individual, and that it will strengthen society as a whole. For a democracy to function is needed, investigative journalists and programs from across the country and no one to turn to for objective and unbiased information, when the society is put to the test. "
"► you Can trust that SVT is impartial? "
"Yes, you can trust that we at SVT always strive to be as impartial as possible. I have a favorite quote about journalism, and it comes from Carl Bernstein, one of the journalists behind the Watergate revelations. He says that journalism is about to seek ”the best obtainable version of the truth”. For it is precisely what this is about. The honest intent to independent journalism as a method to get as close to the truth as possible. "
"Often, we reach all the way forward, sometimes, we fail to fully. Then we'll tell you about the error and correct. This is an important sorting to do – correct when we made mistakes, but not to give ground to criticism that only effektsökande. "
"► Why should I pay for the entertainment?"
"Just the question if the entertainment I get every now and then. Then I usually answer: in order to reach the vision is the broad mission essential. "
"we need a big program that creates cohesion and collective memories of the ”Eurovision song contest” or ”In the Groove” that makes fredagsunderhållning in the classic folkbildaranda for millions of swedes in a light-hearted way. Otherwise, the public service, to become a marginalised elitprojekt, a concern only for the few with special interests. "
"We will reflect the whole country even by the entertainment of high quality. And we'll do it on the basis of the unique mission that the SVT has to be for everyone and be independent from commercial and political interests. "
"The new finance reform makes it even more important to be the whole of the Swedish television. It is up to us to deliver benefits for all – both the collective and for you as an individual. "
"And the times in which we live in makes it over 60 years old the idea of a television public service more timely than ever before. "
"nHanna Stjärne, md SVT"
"n Join in the debate and comment on the artikelnn – like Aftonbladet Debate on Facebook."