The parent company of luxury fashion brands Gucci and Yves Saint Laurent is committed to the new Standards and sees this as a continuation of his commitment to women.
The French luxury group Kering, the luxury fashion brands Yves Saint Laurent and Gucci, want to engage in the future, only adult Models, adult. This is the company informed on Wednesday. The default is to be implemented in the case of photo shoots, and fashion shows from the autumn/winter collection in 2020.
"are We, as a global company, aware of the impact the images of our brands, particularly to younger people," says Kering CEO François-Henri Pinault. You stand to the responsibility and hope that other companies will follow the example.
Kering had already called for in 2017, together with the also French luxury company Louis Vuitton-Möet-Hennessy (LVMH) a "Charter for the welfare of the Models" to life. This commits the company to no Models under 16 for shows or photo shoots as an adult.
last year, called the Vogue in an article, no underage Models more on magazine covers or in photo shoots to display or to send to the walkways. Young girls were burned in the fashion world, they transported furthermore an unrealistic body image. Adult females will suggests that would fit into the same dress sizes as a 15-year-old girl. Kering sees the new self-commitment to a continuation of his commitment to women.