In Russia the phenomenon of 'Tapki-Tanki right now its triumphal progress among the nation's tank enthusiasts.
'Tapki-Tanki' is small, knitted tanks, you can have on as slippers. The name simply means 'Tank Slippers'.
It writes Reuters.
Hoveddistributøren of the product, Denis Zaitsev, expect to see an increase in sales in connection with the 'Army Day', which is a Russian holiday, which is celebrated every year on 23. February.
The tank-shaped slippers called 'Tapki-Tanki', which means 'Tank Slippers'. Photo: REUTERS/Anton Vaganov
Surprisingly enough, not men, which constitutes the Zaitsevs target audience. He tries instead to get women on the hook, as the buyer tøflerne to their better half.
the Majority of Tapki-Tankis 18.000 instagram followers are women.
- My main customer group is the girls whose boyfriends or men playing 'World of Tanks', says Zaitsev to Reuters.
'World of Tanks' is a popular video game that simulates the war in the tanks. Zaitsev hopes that the fans fall for his footwear.
- I think that it is the perfect gift, because the russians will not use slippers at home instead, we have socks on. This is a kind of handmade slippers socks, telling a customer by the name of Margarita.
Tapki-Tanki sells tøflerne to the whole world. For 300 dollars you can spice the place up with guns and tracks.