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Nestlé brings the "Incredible Burger", a Hamburger that consists of herbal ingredients, but the beef of the original in terms of taste in anything should not be inferior. The "Incredible" belongs to the vegan Revolution, when food multi. The managers hope to generate sales in the Billions with purely plant-based processed foods. They hope to beat the Trend to organic, local food is a trick.
US competitor, Kraft, Heinz has missed the Zeitgeist with his fat-, salt - and sugar-heavy offerings thoroughly and is caught in an existential crisis. Other corporations such as Nestlé, Danone and Unilever want to escape this fate. You can rely on Millennials, want to do through the renunciation of animal food something for their own health and for the whole world.
food industry benefits from vegans
How now, but veganism go to the individual welfare, and the world climate really helps is controversial. A minimum of research will show results that pure veganism is generally healthier than moderate meat and dairy consumption. And the large-scale industrial food production with fertilizers, Herbi-, Pesti -, and insecticides, and the CO2-intensive production methods is not only friendly to mother earth.
Who the vegan helps ready meal deal for sure: the profits of the food industry. Uncritical Vegans buy in the Migros prefer a litre of vegan almond"milk" to 3.15 francs a Liter of M-Budget milk for 1.95.
What is the "Incredible" cost is not yet known. The Nestlé management in Vevey count on a profit margin, which corresponds to the name of your product: it's unbelievable.
(editing Tamedia)
Created: 11.03.2019, 09:14 PM
