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This Social Media App has changed the pop music

Have you heard of Tiktok? This is the App that reduces pop songs to snippets, lasting a maximum of thirty seconds. Dancing to these Sounds, the mostly young people Users from all over the world and move the lips, as if you were the artist of the song. Who imagines himself by scrolling through the App, in an endless Playback Show – you hardly can get rid.

There are daily more and more, the Tiktok use and their short videos to upload. This week, the App of the Chinese Start-up company byte dance exceeded, a further sound barrier: it has now been downloaded over 1.5 billion Times and counts in the current year, more Downloads than Instagram.

Very bright and sometimes involuntarily funny

The Boom of the App has an impact on the world of pop music, which is presented on Tiktok very bright and sometimes unintentionally funny. The chorus and the catchy hook line are, more than ever, the all-important currency, whether or not a Song will become a Hit or if he emerges from the infinite flood never. If it's enough, because even the finished Song: A producer and Songwriter recently told the magazine "the New Yorker", he writes today, first just the snippet must have a concise, song-line. Only if this strikes Tiktok, fabricated the rest of the Song.

in the best case, arise in this radical approach to Songs that sound like "Old Town Road" by Lil Nas X. The today 20-year-old Rapper has undoubtedly produced the most important Hit of the year. A year ago, the school drop-out bought a Beat with a Dutch producer and sang a song about a Banjo-figure, the lines "I'm gonna take my horse to the old town road/I'm gonna ride 'til I can't no more". In the App, the snippets of the Country-Rap song went viral, it became a widely-interpreted Meme, and from there managed the almost two-minute "Old Town Road" via streaming platforms in the Charts. 17 weeks on the front led the US hit parade, and so long as no Track ever. In Switzerland, he remained five weeks at number one.

A new, powerful players from China

"Old Town Road" is the only Song that has gained in 2019, thanks to Tiktok fame: "Truth Hurts", a two-year-old Song of the singer Lizzo, experienced a new career and has, on Spotify today, over 400 million Streams. And in the summer of Mariah Carey's ten-year-old Eminem-Diss-Song "Obsessed" appeared once again in the spotlight. Reason, a so-called Challenge was, while the User is outbid almost always new dances to Carey's Song. This Comeback on Tiktok of the old Songs had an impact on the streaming numbers for Charter-related services such as Spotify and Apple Music. The curious Tiktok User to listen to more than just the short chorus.

And how does it work in Switzerland? Pre-Influencer and Comedians are on the platform with their own account present. But also the Swiss musician is expected to be more often encountered in this virtual space. "Tiktok, the App is currently par excellence, and we do not believe that the Hype will taper off. On the contrary," says Sam Bolliger, co-developed by Universal, the Social Media strategies for the Swiss artist. "The App is an important marketing platform for us, but they must fit, as with all Social Media services, for artists." Bolliger is a newcomer mentioned Maryne – the sister of Bastian Baker, the Tiktok activated.

Crucial for the musician to be, as the newest project of the Tiktok-mother's house is going to take: this week it was announced that byte dance launched in December a music streaming App. First of all, the App in Indonesia, Brazil and India to be available. The already in the television and film area of competitive streaming landscape is likely to result thanks to this new powerful Player from China in the music to a new confusion.


This Text is from the current issue. Now all of the articles in the E-Paper of the Sunday newspaper, read: App for iOS App for Android – Web-App

Created: 24.11.2019, 11:07 PM

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