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Therefore, making the digital culture us alone together

media technologies is with and determines the human relationships to the nature, puts its mark on how we socialize, what we are talking with each other about our everyday routines and common traditions. Media's place in our lives can take tangible expressions, such as when we are increasingly able to socialize with others but to find ourselves in the same place. But also in more subtle, not always obvious way incorporated form of communication in our lives. The significance for how we remember and what we remember, what we are experiencing, affected by, and for the direction of our feelings and reactions of the tar.

Man has always been fascinated by and embraced the technologies that extend the senses, that goes past the body's limits and blurs the passage and the room's importance. With each new medium, the transfer of content has become more immediate and reached more and more in the digital networks that now winds across the earth, divided and spread the message with the fire's speed.

The experience gained as a medium of giving will not disappear with the emergence of the new. The digital culture has in many ways intensified the känsloerfarenheter that in the past the media has given us, such as the experience of being able to be both here and there, to be able to watch, listen to and read about others, to be invisible as a body. It has also brought new opportunities for social interaction. We can be heard and seen, create content and communicate with others in way that has never been possible before.

the Range of the others ' presence, the realtidsbaserade communication and the viral känslosmittornas effects creates a group ethos whose extent and meaning are new to us.

to characterize sociality in the digital rooms is the experience of being alone together. We share experiences, feelings, images, texts with others who are elsewhere. At the same time, it is the group, the actual accumulation and the amount of the other that distinguishes the digital get-togethers. The range of the others ' presence, the realtidsbaserade communication and the viral känslosmittornas effects creates a group ethos whose extent and meaning are new to us.

Dealing with and through the screens is an experience that is both similar to and different from the actual physical meetings. It draws nourishment from our inherent sociality, of our need to hang out with, look at, listen to and be part of a community with other people, and get their framing of the technology which this interaction takes place within. Words, sounds, images, stories, can cause direct bodily reactions, increase our pulse, get our eyes watering or skin to knottras of fear. They can also awaken our reflective abilities, let us live ourselves into other people's situations, actual or not. To media interact with the human nervous system also shows the increasing number of neuroscience studies where one can observe the movements and flows in the brain that occurs when we see, hear or read. It is about changes in the body as follows on the various impulses from outside and inside, as the amygdalans activation in the anger and frustration, our belöningssystems alluring exudates when we feel at ease and about the insights that emotions form the basis for our thoughts, decisions and behaviors.

in the digital space, to be one of the group, consists of a lot of emotions contagious. The speed and direct communication creates an immediacy that is intensified by the range of reactions, of the power of the noise of the multitude of expression. It is just the feeling of what is being said and to what is said, seen and heard, which in many cases is the group's common denominator. It is an affective technology built around the sharing and smittandet of emotions that speaks to our rapid response and reactions. Collective känslospridning is the social platform feature. This is a constant emotional noise, an ever-present flow of emotions, high exclamations, opinions and assumptions that are clamoring for our attention, our sentient.

Collective emotion is, by nature, fast and fluid. The moves, the jumps between bodies, increasing in order to then disappear off and be ingested by the new. The speed and the short kommunicerandet that characterizes the social platforms ' construction lends itself well to the more powerful and pure emotions. Hatred, anger, fear but also love and confirmation fit in well with the gruppstyrda känslorytmerna. They take the easier our attention, requires less thoughtfulness than vague, complex choices and perceptions. The strong emotions imprint will be easily convincing, get a kännandets authenticity. They can wrap us with without much thought but nonetheless linger as beliefs both about ourselves and about others. By giving us a strong sensation seems our immediate reactions, which in some sense true, that something is uncomfortable, wrong, outrageous. This applies in particular to experiences of fear and anxiety that is linked to our fast-paced threats and defense, and therefore easier to knock out our more reflective abilities.

domination is strengthened also by the fact that they can be disseminated and communicated to the other, without regard for the norms of speech and behavior which guides us in other contexts. Reduced self-control and self-control is supported by the secluded body's invisibility, which can ”speak” more freely, more quickly, without being hampered by social guidelines for behaviour and without the risk of being excluded from the group. The more general scales that regulate the performances and expression in the public space has declined in importance and been replaced by different groups own standards. With the weakening of the digital gruppkulturen the social shame branding reproach function.

the Feeling of threat from outside, from the alien, that binds together certain groups is as much dependent on the confirmation of the perceived danger.

At the same time that we can be part of our global network and together with millions of others to follow the media content, share news, uppröras and discuss on various forums, we can choose to only take part of what we already believe us to think, feel, and know in small groups. You can certainly direct the eyes toward the same direction, but the meaning and understanding created by the group's own interpretations and ways of understanding the world. It is as if the digital groups widespread presence is, if not in contradiction to the general common, so, in a more charged than in the past.

the Feeling of threat from outside, from the alien, that binds together certain groups is as much dependent on the confirmation of the perceived danger. The social lubricants that create the basis for emotional contagious, even if what is expressed is hatred, fear, or intimidation, obtain nourishment from the heart-warming feeling of belonging to a group, to share his indignation and the object it is directed towards other who feel the same.

the social self longing and desires that constitute the raw data as artificial intelligence algorithmic calculations rest on, its compilation of patterns in our behaviors, opinions, preferences. As social creatures, we are dependent on the appreciation, to feel a sense of belonging and to receive acknowledgement and respect from others. Social platforms are designed after precisely meet and speak to those universal human needs and increase user engagement. The so-called ”like-culture,” which emerged on Facebook based now on the algorithmic circles of feedback that enables our känslosystem. To use on the brilliant way man's deep-lying needs of the community and recognition from others in order to get us to return, scroll, search, and share. The känslobaserade feedbacksystemen can also be based on the activation of negative emotions such as frustration, confusion, which more easily allows us to quickly react, press, looking, further, to mitigate the discomfort it gives us.

It is also these algorithmic systems of pattern that tailors the ads and news feeds, we are surrounded by in these rooms, the känsloriktade message that can affect our mood, what we consume and, in some cases, how we vote. With alarming clarity shows more and more studies of how these systems have made it possible to statistically predict the user's individual preferences, approval and disapproval based on their digital behavior – and then create and provide contents that reflect and predict these preferences. So-called computational propaganda, for example, has been used by political strategists in order to generate specific emotions as mistrust and anger with the help of inaccurate information and fictional events.

and the digital system network is based on our emotional imprint. Algoritmernas supposedly rational and logical numerical codes is designed for detecting patterns in our desires, our longings and our desires. It is a kind of emotional structure that is processed into figures, statistics, which, in turn, determines the information we receive, and thus the knowledge produced and circulating on the social platforms.

The group participation that digital interaction rests on facilitates the communication between people and increase the collective informationsdelandet. But it also creates an affective atmosphere where we can easily be swept away, be swallowed up by a feeling and of the body's pulsating. A body which is inserted in the emotional rhythms in place of the flows of words, images, speech of the other, and on the other that we are part of.

In a time when dealing with and understanding of others, and the world largely takes place in and through the media, it is important to realize that our emotions, what we feel and react on, is shaped both by the technology we use and of how the narrative about the other place. And technologically sophisticated systems we have created to enable and make use of our basal just in a more intricate and seductive ways than ever before.

Anja Hirdman is a professor and senior lecturer at JMK, Stockholm university.

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