The world of TUI is blue

In Turkish, Sarigerme, at the mouth of the river sarısu, the view is breathtaking. You enough on good days to the Greek island of Rhodes is 50 km away. The color of the sea is dark blue, those of the fine-sand beach, Dakota grey. 300'000 square meters of space, the hotel complex stretches on the Turkish Riviera hügelwärts. Lifts and Caddies connect the sea with the most discreet in the landscape and is fitted with small apartment houses.

At a Prime location on the Aegean sea was the birth of the Sensimar-Hotels hit once. The Franchise model has allowed TUI to lease hotel facilities for years to come, and the spirit of the times to adapt. The focus of the German Best-Agers were. 40 percent of hotel bookings in the Federal Republic of Germany come from people over 55 years. Many of them have the noise of a child tired and looking for long family years, a new romance with two tables, spacious showers with two showers, Relaxation areas with Cozy and soft mattresses.

The brand portfolio is greatly streamlined

Although the Sensimar for the success story. Meanwhile, worldwide, there are 60 such romance and pampering hotels. Nevertheless, the time of Sensimar is expired in Sarigerme. The brand will be buried and replaced by TUI Blue. "Brands need to be made large," is Erik Friemuth convinced. The former Vodafone Manager at TUI responsible for Marketing and brands. Jealous he squints at the Hilton or Marriott, are not as well known as Coca-Cola or Nestlé. Even the Robinson Club or Magic Life, the two club hotel brands of TUI's, enjoy only a limited level of awareness. For a tourism giant, the ships in addition to 17 cruise, 150 aircraft and 1600 travel agents in Europe, and has, a reason to arrange things in a new light.

TUI itself is as well-known as Coca-Cola and Nestlé. In Switzerland, the Germans are years behind Kuoni is the second most famous brand, such as TUI - Suisse-in-chief Martin Wittwer confirmed. So TUI is even known as the Migros subsidiary Hotelplan. Friemuths goal, therefore, is understandable: "The brand should stand for TUI itself," he says, and has announced the brands salad the fight. 90 percent are on the cancellation list. 25 Brands will survive. Under the Label of TUI Blue will be offered in the next year, 100 Hotels.

for this reason, be replaced Logos and banners, staff uniforms, but also the interiors of the reception halls. New pillows in the Hotels, in the same spidery handwriting, the Name emblazoned, as also on all glass panes and doors. The vertical stroke of the initial letter is missing, as well of those of I. The U is so wide that it is reminiscent of a salmon's mouth with dimpled ends.

The travel giant wants to be Thomas-Cook-Broke,

Eleven new store openings in 2020 are planned to benefit, for example in the Montafon in Vorarlberg. The growth has several reasons: The hotel business, cruises, as well as fee-based activity programs are extremely profitable and already account for 70 percent of group sales.

The focus on a manageable brand portfolio but has also to do with the Bankruptcy of the British tour operator Thomas Cook. Blatantly, the lower Saxony squint to the guests of the British tour operator. To the 27 million customers, the book is currently at TUI holidays, added 1.7 million new – a Million alone from the British Isles, where Thomas Cook had its roots.

A TUI brand, which must also jump over the blade, is Family Life. In Sarigerme, where the German holiday group already controls the majority of state-leased beaches with their own homes, are also counted the days of the Tropical. The 500 family, the rooms are getting on in years, the Turkish owners must therefore invest strongly to meet the demands of the Germans for the brand TUI Blue.

it Is according to the will of the Germans, is TUI Blue upgrade soon to the largest holiday hotel brand in the world. One of the managing Directors, the British woman Louise Bates, but denies vehemently that holiday experiences are interchangeable. "No, we are not said to be a kind of McDonald's," she said. Although the main features of the brand would be transported anywhere, but always with local elements.

have The claim, happy guests and happy employees and a stable quality may not be so easy to keep. A simple clerk at TUI Turkey earned 400 Euro, the remuneration of the Chairman of the Board Friedrich Joussen, amounted in the last financial year to more than 6 million euros.

The trip was supported by TUI Suisse, www.tui.ch

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Created: 16.11.2019, 19:58 PM