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The Louvre virtual acclaimed by more than 10 million visits in 71 days

The Louvre museum, which has multiplied its offer on the internet and the social networks during the confinement, was approved with $ 10.5 million visits, of which a considerable part from the United States, has described the museum to the AFP.

These visits on 71 days (12 march-22 may) are compared with the year 2019, for which the largest museum in the world had amounted to $ 14.1 million visits. While the blur reign on a re-opening date, what they hope to be in the summer, the teams of the museum are attentive to offer every week many virtual resources in English, the first visitors of the usual museum being Americans before the Chinese.

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The attendance was well-known to peak during the first weeks of confinement with 330.000 visits on average. 90% of the visitors were non-native speakers, compared to currently 77%. From 12 march to 22 may, 16% of visits have been made since the France ... compared to 17 % for the United States.

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For Sophie Grange, deputy director of communications at the Louvre, "the combination of the smartphone and social networks" devoted to the triumph of the virtual image and the major museums have no other choice than to make the most of these media to make themselves known to a broader public, at home. "We struggle a little because the work of art is not a picture, and we must walk around it, the work of art would require a real meeting," she admitted.

The app offering an experience in virtual reality, "In head-to-head with the mona lisa" (downloaded more than 10,500 times) and a new service for children (, which brings together tales animated corresponding to works of the museum (76,000 animals visits) have particularly good market.

3 commentairesUther62le 24/05/2020 20:18

This is why I never travel, I have the world at your fingertips, the experience is the same, the stress least one on-site visit. A parisian museum to the island from Easter to end on a satellite jovian, the virtual has no boundaries.

Pancras Briochetle 24/05/2020 20:17

$ 10.5 million "virtual" against 14.1 million " physical "... The account is good. In addition, it remains longer "head-to-head" with the mona lisa. Mona Lisa is complaining-does it ?

Sergio Ile 24/05/2020 19:52

The Louvre, they could quite easily re-open with the sanitary conditions satisfactory, but the CGT does not want to because he needed to work on!

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