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Swiss buy significantly fewer books

In the German part of Switzerland were sold in 2018, nearly 15 million books. This is an impressive number, but 3.6 per cent year-on-year. The Swiss booksellers and publishers Association (SBVV) nevertheless, in its current market report of a "stabilization" is due to the fact that the book trade has increased the prices of 2.8 percent. So a moderate sales decline of just 1.0 percent. The industry since, therefore, so is the SBVV, compared to other traditional media such as Newspapers, music, or cinema.

The Figures include the stationary book trade as well as the online trading (via Swiss providers, such as merchants from foreign countries, ie: Amazon), but not E-Books and supplies to schools or libraries. They were collected by the market research Institute GFK Entertainment. For E-Books, there are still only estimates, they are ten percent of the sales.

the paperback is suffering from falling sales figures. Which is why, you can read here.

in 2017, and 2016 have bought the Swiss less books than in the previous year. Looking at the development of the last ten years, it seems the decline has been dramatic. From 2008 to 2018, the sales of books decreased in the German part of Switzerland to 26.4 percent. Also the book prices have fallen in the ten-year comparison significantly, by 16.4 percent. This decrease reflects the decline in the Euro exchange rate against the Swiss franc; it is only from 2015 on, the prices are increased again. Today a book in the German part of Switzerland – Hardcover, paperback, and audiobook it cost – on average 20,52 francs. In 2008 24,92 francs.

youth reads

Only 17.7 percent of the books sold come from Swiss publishing houses, four-fifths are from Germany (hence the importance of the Euro exchange rate for the local book trade). Conversely, the share of Swiss publishers on book sales is only 3 percent. Among the highest sales books in 2018 Michelle Obama's "Becoming", Jojo Moyes' novel "My heart in two worlds", "A brief history of humankind" by Yuval Harari and Alex Capus' novel, "king's children".

hope draws the industry from a study by the Zurich University for Applied psychology, to the young people, the book, is relatively faithful to remain: in 2018, as in 2012, 30 percent of the 14-19 reported a-Year-old to read books in your free time.

(editing Tamedia)

Created: 05.02.2019, 13:51 PM

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