Series could soon run in portrait mode

a Short Experiment, because it is now possible to measure something so precise: How many minutes per day a person spends in front of a screen, and how this is aligned? Many are not likely to be shocked about the total amount of time the phone's last known on account of the you can Always. Baffles should not be a few, but also on the proportion of high-format-time: the mobile phone users to read E-Mails, play games, watch photos – but only that: they watch Videos on social networks such as Instagram, Snapchat, or Tiktok. And are predominantly vertical.

Youtube enables commercials in the Portrait, in a Statement, the Internet platform, it means: "people spend more than 70 percent of the screen time on mobile devices, we have to adapt to these habits." So on phones, so most of the time in portrait mode.

Why in the world most of the series are still in the landscape format? The entertainment industry has changed through the digital Revolution solid, now a new break could follow: the conversion of the moving image, from the Landscape to the portrait format. Because the people want it apparently.

Eight minutes per episode

producers are struggling is always bitter to a limited and therefore precious commodity: the time of the people. Who brings as many people as possible to spend as much time as possible on its platform, the demand for this experience, either a monthly fee or sell advertising. This was in the age of Television, certainly; only: The majority of people sit the whole night on the living room Couch and stare at this box in the corner (or the flat screen on the wall). You can now watch anytime and anywhere.

The consequences of a Show will take eight minutes "Before six years, people have an average of six minutes a day Videos on your mobile devices looked, now there are 70 minutes," says Jeffrey Katzenberg. He once headed the film division at Disney, and the animated film Studio Dreamworks Animation, in the autumn of last year, he founded together with former Hewlett-Packard Boss Meg Whitman, the company Quibi. "We want to deliver a crisp content," says Katzenberg on the video platform, whose Name is an abbreviation of the English term for short snippets (Quick Bites): "It's about the quarter of an hour, the people in the subway, or sitting in the waiting room. It is possible to create in this time an experience."

Short and sweet

a casting show by Justin Bieber's Manager Scooter Brown, a Behind-the-Scenes Format of the American-Mexican Telenovela "El Señor de los Cielos" (the king of the skies), and a feel-good Show from Jennifer Lopez. are Planned, for example, Everything should be short and sweet, preferably less than eight minutes per episode, with so few formal restrictions as possible. Quibi, which has collected in the first round of financing is already more than a billion dollars, would like to provide, according to Katzenberg "an infrastructure that allows as many formats as possible and as few sets limits".

That sounds a bit like the professional version of the Do-it-yourself platform Firework, it allows the more than one Million users via the function "Reveal", a 30-second films at the same time in portrait and landscape format to movies. The producer looks at the films, the selections on its screen, the viewer looks at the Version that he would like to see portrait or landscape and can move by Tilting the phone, the Format, and discovered, perhaps, until then, hidden content (only seen in the Landscape or in portrait format). "We want to provide creative minds a platform on which they can live," says Firework-Manager Cory Grenier: "time is precious, people are constantly on the go – 30 seconds is the ideal length of time for a pack at the end of history."

New standards

In Hollywood are being paid enormous sums of money. 250 million is nothing to the boundaries of The industry are not just moved, but literally blown up – because the people no longer have to watch what you will, but out of the Thousands, Yes, millions must choose. Thus, not only the rules for the screen to be changed-the Format, but also other benchmarks, such as How long the sequence should be a series, how many episodes per season, there must be, when the drama should be tapered because of a commercial break? It is the great freedom for all producers, which may very forget much of what you learned five years ago at the film schools, – only not the most important priority of this industry is: Thou shalt not be bored!

This leads to the reason why it still shows in landscape format are produced and to these astronomical sums are being paid for in Hollywood. 250 million dollars has been paid to Amazon for the rights to the Fantasy universe of J. R. R. Tolkien. It is expected that the projected production costs for the planned five seasons, then the company is expected to invest a total of more than a billion dollars in the "Lord of the Rings"project. Amazon founder Jeff Bezos had been determined two years ago to drive that Prime, the streaming service of his company, urgently need a USP need, as it is "House of Cards" or "Stranger Things" for Netflix and "Game of Thrones" for the Pay-TV channel HBO-free after the ring poem by Tolkien: "A project to get you to find them all; Prime to and to bind forever."

The people should enter into because of this a series in a subscription and then take years to terminate. "It is the search of this pop culture milestone," says Tom Nunan, who led even the NBC Studios and the TV station UPN, and now as a Professor at the University of UCLA, aspiring producers forms: "This can work, however, one can not produced today is too long to rest on laurels, because someone else's robbery of the next breath at the end of the project." And maybe soon in the Portrait. (Editorial Tamedia)

Created: 23.04.2019, 16:02 Uhr