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RBB-program reform : Our next target of six per cent market share

It was, and still seems to be a popular Reflex in the capital region to rant, or, what is still worse, almost pitying smile over the television of Rundfunk Berlin-Brandenburg (RBB). If you look at the rates, has improved in 2018, despite the increased efforts by the Programme little. The RBB television has retracted, according to Figures from the ARD media research in its transmission area, the market share by 2017: 5.9%. This means in the case of the third-party programs: second-to-last place. If you listen to colleagues and friends, when and what you are looking at the RBB, they say, mostly, still: What channel, what show? If you ask the RBB Director Patricia Schlesinger after a RBB-TV balance sheet for 2018, this isn't all that bad.

"I look with Confidence to our range in the television. Our viewers to adopt our program of reforms. We have deliberately set the changes not only on quota but also on quality,“ says Schlesinger the daily mirror. An amazing and maybe not so topsy-turvy view. ARD-upper as program Director Volker Herres, however, are not tired to point out any public law challenge in Prime time, not on the map entertainment and Mainstream, to bad rates. A sublime documentary, the viewer is not wool.

program reform as a long-distance run

Since it seems the RBB, keyword quality, ambitious approach, if you follow the Director. Schlesinger refers to the fact that the 2017 launched, multi-stage program of reform was a "long distance run". "In 2018, it went to the main evening, now on the eve and day-to-day program back in focus, our next goal is six percent of the market share, of course." It belongs to the essence of a TV programme, that it is never finished ,but continuously needs to be adjusted.

However, this impression comes to mind: It can't be that since the appointment of Patricia Schlesinger in the transmitter almost every stone turned over, and a lot of money was spent for the program (Motto: "don't be bored"), and the RBB TV at six per cent share of the market remains still. Perhaps a Generation is no longer there to reach. May the RBB can make program, what he wants – without any income. The "Talk of Berlin," with Jörg Thadeusz, for example, according to program Director Jan Schulte-Kelling house, "new perspectives on the life and people in Berlin and Brandenburg", sends in front of almost 20 000 spectators. Guests such as Gijs Leenaars, conductor Berlin radio choir, hit just before midnight, not really from the stool.

Also in 2017, launched "the morning show", the capital magazine on Thursdays in Prime time, has air to the top. After all, it was 2018 a number of times over the station's average, as well as the consumer magazine "Super.Market“. Here are a few rappers to guest, there Benno Fürmann as Funny here, topics such as Mietwucher, etc. – the editors and the moderators Britta Steffen Hagen/Marco Seiffert make quite a good Job. And, as I said, you do not need to see only rate. But it is also a RBB program wants to be perceived, the notoriously different viewing habits in Berlin and Brandenburg, not pushing a program of reform that aside, time excluded. "The ,evening show, will be watching, especially in Berlin," says Schulte-Kelling house. "Since we are about 13 percent." In Brandenburg, it will not be less, it surprised him that the Format is in the total range under RBB-TV-cut. "I'm serious: rate is not everything! We in the Law are open to the Public-for programs to offer quality and new perspectives.“ Also, the "Talk of Berlin," will not be produced in order to be "coverage kings".

rate research?

Who hears all of this could mean that the rate of research being exposed to the Public soon – the RBB at the head of a liberation movement forced by the Quota. And think of "Free Rainer – Your television lies", those media-satire by Hans Weingartner, where Moritz Bleibtreu sabotaged the rate erfassuung. Seriously, there must be no quota kings, but a small Prinzentum the RBB would even be enough time. Again, figures such as Kurt Krömer, the trigger switch-on pulses and identification of potential.

Some of it runs quite well. "RBB Kultur" at 18: 30, the "fateful years: The history of Berlin from 1961 to 1990", the trimediale message format "rbb24". With presenter Astrid Frohloff 2019, more constructive journalism to be daring. And more standard expertise. The two countries stations, developed his own regional series, for Schulte-Kelling house, "one of the most beautiful projects for 2019". A serial criminal? No, rather in the direction of Comedy.

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ARD-third in 2018, The RBB television lands on the penultimate place

Joachim Huber

All too much money for that doesn't seem to be there. The RBB would have to cut according to its own data soon without a higher licence fee to the program. Thanks to the reserves (in recent years, have accumulated about 170 million euros), and cost control could make the Sender nor the first-class offers. "No later than 2021, however, we need an increase of the broadcasting fee, otherwise cuts in the scope and quality of programs are inevitable," said artistic Director Patricia Schlesinger last before the Council. Also a Reflex?

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