Since 1920, the americans have been able to slake itself in the popular chocolate-coated vanilla ice cream Eskimo Pies.
But when the 2020 is the end of the day is the time past. In each case, for the name, as the company behind the ice cream, Dreyer's Grand Ice Cream, now recognize as derogatory against the inuit and the other indigenous people from the arctic regions.
It tells the company's chief marketing officer, in a statement to the Rolling Stones, among other news.com.the au and the Wall Street Journal also mentioned.
- We have for some time reviewed our Eskimo Pie business, and we change the name and marketing, says Dreyer's Grand Ice Creams marketing director Elizabell Marquez.
How to see the controversial ice cream out. Photo: Nestle
- We want to be a part of the solution, when it comes to racial inequality, and we recognize that the word is derogatory. This is part of a larger review, where we will ensure that our company and our brands reflect our values, " she says further.
social media reacts to many with respect for Dreyer's Grand Ice Cream. Others believe, however, that the change bears the hallmarks of excessive political correctness.
@CNNnewsroom @donlemon I am still grieving over the loss of my Aunt Gemima, my Uncle Ben is failing, and good friend, the Cream of Wheat guy, will be gone soon. Even Mr Eskimo Pie has met it's demise. This movement has lost it's collective mind!— ralph malph (@JobudineRalph) June 20, 2020
Wtf.... now the Eskimo Pie is gone!— eastbayguy (@golfwinewhiskey) June 20, 2020
In fear the politically correct wing of twitter have circle-jerked themselves into a Bath-salts like mania #redskins #Chicos #eskimopie— Ross Edwards (@Ross_Edwardz) June 20, 2020
I'm gonna tell my kids that this is an #EskimoPie pic.twitter.com/y8neVQfyvv— Supersuit (@SupersuitReboot) June 20, 2020
the Extra Leaf has, so far without success, tried to contact Unilever, which is behind the Danish ice cream brand Frisko, in order to get answers on whether the group makes itself similar considerations around the ice with the name 'Big Eskimo'.