A summer campaign from Burger King in Sweden lures customers with free burgers.
to get your hands on a free burger, you must just bring your passport and get a stamp in the passport of the employee behind the box.
It warns the Swedish police now on, since the passport is likely to be invalid.
How to write Swedish Expressen.
At the Burger King in Sweden considered it not as a problem.
In advertising, do they even pay attention to that the free burger can end up being not so free, as a stamp in the passport from Burger King may result in an invalid passport.
We investigated the matter, and discovered the risk that the passport would be invalid. We take it seriously, but we think that the idea is applicable kommunikationsmæssigt, says Daniel Schröder marketing manager for Burger King Sweden.
The Swedish newspaper, however, questions as to how appropriate it is that a company such as Burger King calls on the people to take a chance with his passport.
- It is not up to me to judge whether it is appropriate. It is up to the individual who owns the passport, beats Daniel Schroeder real.
the Extra Leaf has been in contact with Burger King Denmark, in order to examine whether a similar promotion is on the way to Denmark.
It tells the that it is not.
in Addition, they explain why the Burger King of Sweden is to come up with the alternative idea.
Due to the strict rules in order to travel out of Sweden, is Burger King come on the idea to use the pass at the restaurant instead.
the Burger King at the same time told, that the passport need not be valid in order to score a free burger.