Say no, that the ZDF has no culture! Okay, the TV channel ZDFkultur was set in October 2016 in favour of the online offer radio, which is also the cultural efforts in the main program could truly silence will be more powerful – of ZDFneo and ZDFinfo.
As the new Initiative of the public broadcaster. On Wednesday, the digital offer was launched in ZDFkultur. This is not a linear TV program, but a digital culture space, as a section page zdfkultur.de in the ZDFmediathek – but the only way the Sender can respond to the potential criticism, in order, would be on the program (which is, Yes, culture), a further TV deal in the media world.
ZDFkultur is definitely not the digital residual ramp of the cultural offers of the ZDF family. Here is thought, also taking resources from other stations will be diverted to areas, in three dimensions, and worked, in the claim of an almost limitless cultural area. First of all, existing content – "aspects" or "The literary Quartet" – new, so digital curated and easier to find. Numerous novelties in the content and technology that will allow the diverse forms and Genres of artistic expression to the digital experience.
Interactive tour of the exhibition
Three examples: In the "Digital art gallery" experience user of multi-media supplemented exhibitions. To kick off the interactive Museum, the module offers a tour through the Exhibition "Thomas Mann in America" of the German literature archive in Marbach. "With the web application ,Your book will find readers in a playful way the way to your next favorite book, recommended by experts from the Literature programs of ZDF and 3sat", - stated in the press release.
To the module "the secret of the images", for example, the discovery tour of Claude Monet's "The luncheon". The peculiarities are explained by single-clicking the points on the plant in short texts. To stand "with this Knowledge then, one day, in front of the Original, can be very enriching," said Philipp Demandt, Director of the Städel Museum in Frankfurt.
And then the networking with so far, 35 cultural institutions from all 16 länder of Germany, the ZDF is the third step, very important, finally the transmitter is prison one of the countries shared TV. Twelve of the facilities are already cultural partner of the ZDF, 23 to come, more are welcome, also beyond Germany. "Big challenges need strong partners," said ZDF program Director Norbert Himmler.
Prussian cultural heritage Foundation partners
The Stiftung Preußischer Kulturbesitz is connected 20 years ago, to the "project of the century Museum island" with the transmitter. President, Hermann Parzinger, said at the Start, NASA was "an offer and a challenge to create a new access to objects, images, or fonts. More: channels like this one are places of Dialogue that we need today more than ever“. For social and cultural policy debates was the Talk "Let's talk!" with "aspects"-facilitator Jo Schück and two guests with extremely different opinions.
Director Thomas Bellut stressed, ZDFkultur go from a broad and diverse concept of culture. If you look at the offer in front of eyes, can see "understanding ramps" in the high culture, can take advantage of a diverse mix of debate, music/theatre, cabaret, cinema/Gaming, reading, art/Design and travel/enjoyment. NASA wants to make, such as program chief, Himmler said, culture accessible understanding of culture to create and self-culture producer. "Culture for all – approachable and user-friendly", the working motto of Anne Reidt, ZDF's main editorial head of the culture, at the same time be a promise.
It is the intention to use the super-interested, as well as the Flaneur. A very good example of the WebVideo series "Opera for the Impatient". Moritz Eggert, composer, Blogger, and Professor of composition, resting there with a ready wit, breakneck pacing and sense of the Absurd through the Depths, such as depths of "the magic flute" or "twilight of the gods". And what have Siegmund and Sieglinde in the "Walküre" to each other, the user of the number of experiences. What is the depth of Emotion can only be experienced in the Moment of the Opera visit: when the twins realize their love for each other. Live remains live.