It has for several months been one of the major snackisarna on the world's largest videoplattform, Youtube; namely, the symbolic fight about which channel has the most subscribers. The swede Felix ”Pewdiepie” Kjellberg has held the top position since 2013 and many have seen him as impossible to pass.
the indian samlingskanalen T-series, a record label and the movie studio that is described as India's largest, crept closer. The channel, which focused on, among other things, music videos and the trailer connected to the Bollywood, has long since passed Pewdiepie in the number of views of the clip, but lagged behind in the number of subscribers.
Despite the difficulties, to determine whether all the subscribers to a channel is genuine, and that just prenumerantantal is really only a signal of relative popularity, there have been major investments to support both channels. It has, as Variety also reported, in many cases been described as a kulturkrig: between the individual creator and a corporation in the entertainment industry.
– It becomes a point of prestige for the Youtubecommunityt, the one who sits on the throne will be a ”real” youtuber's, and not any kind of samlingskanal. You want to take ownership of Youtube, show that it is for creators, and not be able to ”dopa” to the top by making a samlingskonto with a lot of professional actors, " says journalist and digital media expert Emanuel Karlsten, who is also the presenter of the programme ”Mediepodden”.
– it is Very small, just symbolic really. Pewdiepie is not number one when you look at the other dimensions. There is no guarantee that you get the most watched clips just because they have the most followers, " says Emanuel Karlsten.
in the year came the first reports that T-series has passed Pewdiepie at number one, but just a few minutes later the conditions were again reversed, with Pewdiepie as a leader. The procedure has been repeated on several occasions over the last few weeks, but during the night of Thursday, seems to T-series management have stabilised. At the time of writing the channel 90.524.000 subscribers, compared with 90.491.000 as follows Pewdiepie, according to the livestatistik the site Socialblade presents.
"seriously, you can probably take them," says Emanuel Karlsten and continues:
" I have assumed that it is very much spamföljare” that have been added, but Youtube has removed hundreds of thousands of now and then. And when they have cleared more disappeared from the T-series channel than from Pewdiepies page. I would believe that many bought the bots to help, but it can also be a strong grassroots movement, where, for symbolic reasons follow Pewdiepie to support the idea that a Youtubekreatör should be on the top.