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New Online audio library : RTL to lock the ears

"Audio Now – Germany's Audio platform. Here you can hear everything!“ With this Claim, the media group RTL is launching on Thursday a new Internet deal with word-based Audio content. RTL Radio Germany wants to bundle up in order to date on different places, distributed content on a Central Audio-platform. There exclusive Podcasts and audio series of the Bertelsmann Content Alliance, to include the in addition to the media group RTL Germany, RTL Radio Deutschland is the Partner of UFA, Random House, Gruner + Jahr and BMG. With you Audio Now wants to make its own Original Podcasts and TV shows on the legs. In this respect, much remains in the media family, as of the Podcast "the Faking of Hitler", in the magazine "star" explores the events surrounding the publication of the supposed Hitler diaries. The RTL news channel n-tv controls the Podcast "Again what learned". And for the RTL-dance show "Let's dance", there is also a Podcast.

Audio Now sees itself as a platform, the universe is also open to Podcasters across the Bertelsmann and RTL. For the Curating its own editorial staff is responsible. "We look forward to with Audio Now all the creative German Audio productions, as well as established Hörangeboten a new home, the transparency of their users, and the use of guarantees", promises to RTL Radio Deutschland CEO Stephan Schmitter.

courage and confidence

the two exclusive Podcasts to the Start of the audio library, there are two productions of Gruner + Jahr. In "The diagnostic of the star-Podcast" feel Doctors as detectives in the mystery disease cases of their patients, it says in the description of the podcast. In the "Brigitte"Podcast "Happy is a decision," the 71-year-old author and Influencerin Greta Silver of courage and self-confidence speaks.

The RTL platform competes with the public-service ARD-audio library. It pools the contributions of 60 radio waves, including those of the Germany radio. As in the case of the ARD-audio library the RTL offer for the listeners is free of charge. The commercial platform, however, for the funding on advertising, which remains on the company's own content is limited. The media company wants to be a counterweight to the international technology corporations. Audible on Deezer to Spotify most of the streaming providers to produce currently own Podcasts in order to convince the listener of their subscription services.

want to make of the classical radio stations, Audio Now. Instead of the mass will be set to "individual, non-linear, and professionally created Audio Content on a variety of topics and areas of life," it said before the Start of the App. It is offered for iOS and Android in the corresponding Stores and can be adapted to personal preferences. It is also possible that the posts download to be against radio holes prepared. About www.audionow.de there is also a web site. RTL had recently rebuilt his library, TV Now.

A clean and colorful offer

could throw The iPhone-App Audio Now, on the the daily mirror in advance a view, presents itself as equally clean as the substance of colorful offer. It is divided according to the Highlights, new Offerings and popular content. Furthermore, it is divided into sections such as criminal, relationship, news, Coaching, and English-language Podcasts. Also, according to the available time quota for 30 and 60 minutes, can be filtered. Or the listener is oriented to the thematic blocks, which include family, health, Film & television, and Lifestyle. In the last category is "be happy – get a divorce". Mystery Fans are likely to care more for True-Crime formats such as "secret files Peggy" or "Dark-home – Nitribitt". Is up-to-date it in "The Daily", the Podcast of the "New York Times". Kurt Sagatz

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