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More successful than the father

The richest woman in Switzerland is also regarded as the richest woman in England, and is the wealthiest Dutch. This is due to the fact that Charlene de Carvalho- Heineken originated in Amsterdam, is between London and St. Moritz commutes. It is also the fact that many of the super-rich are men. In Switzerland, de Carvalho-Heineken, according to the Empire ranking list, the "balance sheet" as the first wife of the ninth rank. The estimated wealth of 65-Year-old is 14 to 15 billion Swiss francs. The title of the wealthiest Swiss she has for over ten years.

in addition to "richest woman" is Charlene de Carvalho-Heineken also referred to as the "beer Queen". She is the daughter of Freddy Heineken, the developed a Dutch brewery after the Second world war to the world group. As a child, she did not like to see your name constantly on billboards and Caféschildern. So you joined the "Heineken", when she married Michel de Carvalho, a former actor, professional skiers, and bankers. The two met while skiing in St. Moritz, you know.

"the guardian on the sidelines"

De Carvalho-Heineken studied, the Jus, was a long distance from the paternal company. She lived withdrawn, moved their five children, the money she got from her husband. "I was the wife of a banker," she said in an Interview. Often she had sat at home and got sorted LEGO blocks. The Abgeschirmtheit said also that her father had been abducted in 1983 for three weeks. Famous for his saying, after liberation: "they made me drink Carlsberg." Heineken was considered a Marketing genius.

in 2002, everything changed. The Patriarch died. As an only child, Charlene inherited a 25 percent of the billion group, 100 million shares – previously you had a single possessed. At that time, she had to choose she says in Interviews, whether they wanted to intervene or retreat, to live of the dividends. You chose to Interfere. Since then, de Carvalho-shapes the company with Heineken; your role she describes as "the guardian on the sidelines". The heiress ordered an offensive strategy.

Heineken has since swallowed many competitors, and sales of alcohol-free Beers increased. In Africa, where the brewery is growing strongly, accuse her of journalists ' unethical behavior: high prices and take Advantage of weak alcohol laws.

Heineken has since swallowed many competitors, and sales of alcohol-free Beers increased.

American media prices de Carvalho-Heineken as a "self-made heiress". As one that has not only inherited a lot of money, but also much of it makes. Your billion in assets has doubled since 2002, more than. Success is not drunk because of it. It is unassuming, the wealth you can hardly see. Yourself de Carvalho-Heineken, as a shy describes how, long it had been missing her self-confidence. This have developed, also thanks to her husband, she said in an Interview. That she needed the help of a man, was annoying. "But it worked."

her successor in the company's dynasty will probably be a man again. The oldest son is considered the favorite. To do this, she wanted to push, none of the five children, says de Carvalho-Heineken. It is better to do what you like doing, than what you should do. You yourself have noticed that to late.

Created: 01.12.2019, 23:05 PM

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