the Fast-food chain McDonald's has suffered a painful defeat in Europe.
It happens, after the european UNION's patent office, Euipo, has determined that the chain no longer has exclusive rights to sell the 'Big Mac's. In addition, McDonald's also lost trademark protection 'Mc', which otherwise is close to synonymous with all their burgers.
It is Reuters who writes about the EU decision, which passed the u.s. fast-food chain against.
the Decision comes after the irish fast food chain Supermac's has taken up the battle against the mighty competitor. McDonald's has in a long time claimed that the name Supermac's is a close up of their name.
Should you have to sell the Big Mac, so you will be free. In the picture here, you might get an idea for what to put in your own version. Photo: Keith Srakocic/AP
the european UNION's patent office does not believe that the similarity between the names is large enough to prevent the Supermac's in to continue his business. Therefore, to McDonald's now to get used to share 'Mc'-the titles with the other.
'Supermac's is happy for this victory, ( ... ) and for lifting of the Big Mac protection, which has existed since 1996,' writes Pat McDonagh, founder of the irish fastfoodkæde, in an email to Reuters.
According to Pat McDonagh means decision, that he can now expand the business to other countries in Europe. It has not been able to do previously.
although Supermac's had a burger with the name 'Big Mac', so has McDonald's used the similarity between the names to prevent that Supermac's spread to other countries.
'It is a great victory for all companies, and (decision, red.) stops larger companies from the 'trademark bullying' by not giving them the opportunity to save on the brands that use them, " continues Pat McDonagh in his mail.
Mcdonald's has previously been successful in protecting a trademark. In 1993 won the McDonald's a lawsuit that prevented a dentist in New York, doing business under the name of 'McDental'.
And in 2016, secured the fast-food chain that a company from Singapore could not detect the 'Maccoffee' as an EU trademark.
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