In Sunday's edition of Politiken, the newspaper's editorial under the heading 'the Authorities should swipe Mascha Vang, Lakserytteren and other furtive influencere' hit out after the tv-the celebrity and the blogger Mascha Vang and other so-called influencere.
It has created anger among Mascha Vang, who believes that she is the leader will be accused of lying.
the Head is about to influencere, often doing advertising for various products on the internet, are not good enough to mark, when their content is sponsored, and advertising. In the context of, among other things Lakserytteren and Mascha Vang mentioned.
Exactly it is Mascha Vang very unhappy with. According to her, it is a lie, that she is not good enough to mark, when she advertises for things on his blog and on his social media.
she has written a post about on her blog, which she ironically calls 'Now it must be enough, I cannon abundantly' with regard to the Maintenance heading. the
She is particularly upset over the headline, in which she believes that she is being accused of lying.
'Already in the title, I have been called underhand. In other words, expect Politiken me to be dishonest, and to it I make me, not to reckon with. Nevertheless, it is quite harsh word to throw about when one has not made any effort to check whether there is a hold in the fierce prosecutor. The article is about, that Politiken did not believe, I mark the content as advertising when I should. They also write 'and other influencere', but we know that eventually all that it always helps to throw away my name and image on the fire, so it burns just extra good, ik', she writes in the post.
Private form Mascha Vang pair of Troels Krohn Dehli. Photo: Mogens Flindt
Mascha Vang is especially angry, because she believes that she follows the rules in the relationship to indicate when she advertises the products.
'I'm not lying, but that they have simply written in their leader, on the front page of the newspaper! I am, to put it mildly in shock! I can well understand, one can write the kind of on some influencere, maybe on the slightly smaller ones that not have put into the rules, and not have it as a professional work, which I have. It is that through the years has been absolutely essential for me is that you just can count with me. You don't have to agree, we all have different opinions and different tastes, but you can count on I believe what I write. And if there is anyone who marks the posts and posters as advertising, so is it really me', she writes in her post.
Danish celebrity - 30. nov. 2018 - at. 05:51 Tv-celebrity goes in flæsket on the known ex-girlfriend
For Extra Magazine explains Mascha Vang its criticism:
- It is just not a war I have started. But I have no desire to be a spokesman for someone else's business. I will not stand for shot for what others do, as I do in the here article. It is not at all justified, she says to Ekstra Bladet.
certainly not me of all people. A single look at my Instagram will show that there is 'advertising', as it should. I spoke with the Consumer ombudsman yesterday who actually said that I marked more than I should, and yet shoots with sharp and accusing me of being underhand. It is not in order. There will be the aimed criticism directly at me in the header, where I will be called underhand. It seems pretty personal to me, saith the Mascha Vang.
According to Mascha Vang she had said yes to participate in a larger portrætartikel, where she told about the rules for advertising on social media. However she has never wanted to be mentioned in other articles, as it happens in the head.
Christian Jensen replies Mascha Vangs criticism. Photo: Miriam Dalsgaard
Mascha Vang also fixes a criticism of the Danish newspaper Politiken's own use of the advertising and ads.
- I would wish to Politiken marked as much as influencere do. He (the editor-in-chief of the Danish newspaper Politiken, eds.) have more washed-out rules than I have. He should relate to instead. I do not want, that the rules just eased for me. I think they should be equal for all, for they are too vague, ones that apply for the newspaper Politiken. I'm not interested in starting a war, and I'm also not interested in mudderkast. But I will not be accused of lying, says Mascha Vang.
the Extra Leaf has been in contact with Politiken's chief editor, Christian Jensen, who stresses that he doesn't have a personal problem with Mascha Vang.
'I have neither something against Mascha Vang or her specific work. My supervisor is that she – along with other influencere – in Polish) are making themselves the spokesmen for what they consider to be an outdated marketing practices act. The law is, in my opinion, both clear and reasonable. The problem is however, that many influencere not abide by the rules', he writes in an email to Ekstra Bladet.