Concealer incorporation If Ossi Glossy and Marvyn Macnificent draw incorrect eyelash glue, Eyeliner, face powder or lipstick, apply, then almost three million people to see them sometimes. Your Videos called "Five minute Makeup Challenge", "My brother wears me to the frog" or "twelve??!! Crass Makeover". Now, there are make-up and beauty tips on the net, of course, on every corner, and have been for years. However, unlike Youtube celebrities such as Bianca Heinicke alias Bibi Ossi Glossy and Marvyn Macnificent are no young women.
are you guys. Who searches on Google for the keyword "Beauty Boys", for example, three ten-year-old, the morning routine movies. Stand up, scrub, Lotion, Foundation, mascara, a final look in the mirror and then into the school. Fifteen-year-old, the share your makeup tips and the latest nail Polish with the world. The target audience of this clip is, however, very similar to those of Bibi &co.: especially female users comment on the Videos and the very comprehensive. Userin Nihan, for example, writes: "your sweet sugar people". 2468 Likes. Another: "Even in five minutes, looks like their Makeup better than I have in 20 minutes." Or again: "I have a Video of your makeup collection," there are two hearts.
half A million subscribers
Ossi Glossy is actually Oskar, is only 15 years old and already has more than a half a Million subscribers. From this range Luca Ueding, 20 may dream of, from Oberhausen. Two and a half years, he has seen for the first Time, a make-up Video with a male protagonist. His first thought: "yikes, what is that?" His mother is a beautician, entirely foreign to the subject he was never. He has employed more and more, more Videos, more Input, and in the meantime, he announced the Makeup of his Passion.
He shares them with others on Instagram. 2955 people follow his Account Makeup.by.luc. This is nice, but not a value that makes him an Influencer. He used to know. After all: "I'm still not so large that I get a lot of Hate-comments," says Ueding. On his channel he posts nails photos of his colorful fingers, lipsticks, eye shadow. Sometimes he disguises himself so that you can recognize him almost. He looks like one of the "Rocky Horror Picture Show". The Feedback in the comment box was very positive. Usually, women write to him under his pictures. Sometimes also men, but which are clearly in the minority.
Although mainly female Fans clicking on the Videos, the guys, the makeup in front of an audience of millions, but also for a business field, of which the cosmetics industry is hoping much. The market research Institute Euromonitor, is such that the market for men's cosmetics in China will grow in the next five years to more than 15 percent. But also in Germany, what is going on. The success of the Beauty Boys is international. Heavily made-up young people, the present to your children's rooms in the network, can trigger the audience is quite mixed feelings. You do not know, finally, who is watching these Videos at the end, because he has perhaps less of an interest in Rouge than little boys.
Youtuber and Make-up Artist, Marvyn Macnificent uploads since 2014 Videos. His channel currently has nearly 900'000 subscribers. Source: Youtube
The mostly very young Fans of the Beauty-Teens take it but, apparently, no kick-off. Perhaps the perception is in question, especially for a Generation, and the parents of the Teenager don't seem to worry: "The Account of my Mum managed", read the note again and again in the channel info. Luca Ueding found it anyway strange that Make-up will always be the same with sexuality. Even in ancient Egypt, all the makeup, women, men, children.
Some of the Beauty Boys gay, others are heterosexual. Among many Posts, the Hashtag #makeupknowsnogender, make-up knows no gender. "On my channel, the people who are interested in my Make-up not to come, and want to know what's going on in my bedroom." Basically, the tolerance is increased to make-up the guys in the past few years, says Luca Ueding.
Similarly, Dieter Bonn city-dwellers, one of the most well-known celebrity makeup artists and celebrity hairdressers of Germany argues. Bonn city, has worked as the Chief make-up artist for Yves Saint Laurent and Versace. In addition to his Studio in Berlin, he has an Online Shop for cosmetic products, for men as well. "20 years ago, no one has plucked the eyebrows," he says. "Male customers to make the now all. We have become much more free as a society." The have to do with homosexuality is accepted.
Makeup for men needs a different Label
Nevertheless, men appreciated the anonymity of the Internet. Bonn townspeople told that some customers may specify different shipping addresses, because they are afraid that someone might receive a package with Make-up. "This is almost like a Sex Shop."
But it tells of Bonn city-dwellers also, that some men who wanted to a year ago, not that he was covering a pimple, today are significantly more relaxed. "There's something happening." It is difficult, however, if Make-up is really as he says. Since you had to tweak it a bit. Correction is a word, for example, the incoming better. "Make-up sounds many too feminine."
Created: 14.03.2019, 15:40 Uhr