"We are delighted with this initiative," said Daniel Frigo, country manager & head of studio distribution, The Walt Disney Company Italy, Turkey, Israel & Greece. "Disney Italia is committed to bring relief and inspiration to those who need it most, creating moments that count through the stories and the characters more beloved than ever, thus helping the development of emotional resiliency. It is a mission in which we believe and which we are glad to share with different charities such as the Make-A-Wish Italy, and partners such as eBay".
The projection is the last act of the charitable initiative that has seen eBay donate 1 euro to support the Make-A-Wish Italy non-profit organization for every purchase made during the day of Black Friday, within the section "Captive", where, thanks to the collaboration between the eCommerce and The Walt Disney Company Italia, was made available a selection of products from Disney and Star Wars.
Make-A-Wish Italia Onlus, founded by Fabio and Sune Frontani in memory of her daughter, Charlotte, died, at the age of 10 years - is an organization that aims to fulfill wishes of children, between 3 and 17 years, suffering from serious diseases, committing each day to give them the possibility to live an intense emotional experience that, according to the principles of positive psychology, is complementary to medical care. Research shows that children who have realized their desire of the heart have become more resilient and have gained the physical and emotional strength they needed to fight the disease. The association, with headquarters in Genoa and a branch office in Milan, is present throughout the national territory through a network of 250 volunteers, and receives reports from major pediatric hospitals of our Country. Together with volunteers and its supporters has created up to now more than 2000 wishes. The organization is affiliated to the Make-a-Wish International, born in the United States in 1980 and is now present in 50 Countries in the world, with more than 45,000 volunteers and 480.000 want made.
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