"Inga-Lina Lindqvist on kastrerande cartons"
"This is a kulturartikel which is a part of Aftonbladet's opinionsjournalistik."
"Anything can arouse emotions, even eggs. The Russian internet exploded around the new year when the data on a new pack with nine eggs – instead of the traditional ten – reached the broad public. "
"Apart from the most obvious materialistic objection – that the consumer was likely to pay more for a smaller package – was also unveiled a more subtle, spiritual dimension. "
"nÄgg carry on the very symbolism in the Russian tradition. Language is the ”egg” designation of the testicles, and therefore a symbol of manhood, which is kind of funny because eggs are of course, strictly speaking, is a product of the female body, or hönskroppen for the part. "
"But the Russian language is full of such paradoxes. The lost egg is a mental castration and banter hails that the country would become less potent. "
"kind, serious background is that the prices of food have risen significantly in Russia and one of the viral banter claiming that ”the people can't be bothered with more shrinking of the packaging of the sensitive parts of the body”."
"Eggs also have an important role in the folklore. The immortal sagoskurken Kasjtjej can only be destroyed if you find the egg, where his death is hidden. The tenth egg that disappeared from the pack, be interpreted as power way to keep the secret of his vulnerability."