contrary to the Danish marketing practices act folds, the former Danish prime minister, Lars Løkke Rasmussen out on Instagram, where he brands its advertising known to just eat properly.
In a posting on Instagram advertises he for frankie's Pizza with a wide smile on her lips.
There is just one problem, which spoils the news.
- If the lookup should be legal, he should have marked different, that there is the case of an advertisement, says Camilla Stemann Jensen, who is an expert in social media and is responsible for Influencer Academy.
- instead of that it is to last, it must stand as the first, so it is quite clear that there is a advertising.
the Wording in the advertisement is as follows:
’Then there is the pizza! "Løkkehjulet" on @frankiespizzapizza varies from mild to strong taste of four slides, tastes (when I should say it myself) fantastic, and for each sold pizza receive @loekkefonden.en 25,- kr. #advertising #charity’.
the Article continues below the advertisement ...
But the declaration is not.
- To create a hashtag to the end of its lookup is not sufficient, says the assessment from Camilla Stemann Jensen.
Stemann Jensen's assessment is backed up by the consumer ombudsman's recommendations to the influencers.
For even if one can decide how one will declare its opening as advertising, is ’the games room’ is not large, as it is formulated.
’You comply with the Danish marketing practices act, if you are in the beginning of the text, on the image itself or at the beginning of the text, which is attached to the image, clearly indicating that reference is advertising: ”Advertising” or ”Advertisement”’
Thus, something that Lars Løkke Rasmussen is failing.
In an email to Ekstra Bladet says the Loop that you've fixed up on lovbruddet. At the same time he sends a thank you for the help.
'Thank you for making me aware of it, so I can get it fixed. Good day. Lars Løkke,' says the brief from the country's former prime minister.
To see the defaults spread out: