Like a juvenile bear on a tour of discovery

"in the Middle of the Film . The gibts only in the movies." With this Claim the audience of this day is to be lured back to the movies, the associated image campaign promotes the common room experience. Okay, why not? The Swiss cinemas we went last year not so great.

In the image spot "The kiss", then escape a couple in front of pursuers on the roof of a House. There are three viewers sitting in the cinema chairs, a handkerchief is whipped out, Popcorn is also there. Emotions? We are still waiting and to click on the Website of Your cinema.ch. It says: "A cinema chair is like a seat in an airplane you go on a trip." Sounds a bit like a Directive from the advertising Agency: Write in the airy images!

Well, to festival openings are politicians not tired of the movie industry to explain what the movies are for. If then, however, Pro Cinema – this is the Association that collects in this country, the cinema data – for the first time, with emotions to juggle, so a set out slips to the President: "The large screen makes a shy lizard and rampage running Tyrannosaurus rex."

Really now? So in 2019, and so on? The campaign wants to surprise, but it is precisely in this Endeavour, it seems to be a bit overachieving and clumsy, in the wild they would probably be a juvenile bear on exploring tour. This would, in turn, an Emotion value. But like mans now brings to the audience? (Editorial Tamedia)

Created: 14.05.2019, 15:47 PM