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Lars Winnerbäck stop the involuntary ölreklam

It was in a reklamsnutt for a brand of beer as a gitarrbyggare among other things, told me that he had Winnerbäck as a customer. But it felt the artist's moderately fond of to participate in the campaign.

”I have not given my approval for it, I would never do. I do not advertise. My name is not for sale,” he writes on Instagram.

located behind the film, announced that the movie temporarily shut down. Winnerbäcks name ended up in there after a miss in the communication with the manager, claims.

" It must be based on a misunderstanding. We have no approval so we have no intention to continue to send it. We shall, of course, be sure to do right for us, " says Henric Byström, communications manager at Carlsberg Sweden, for Aftonbladet.

Read more: Lars Winnerbäck on his new film

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