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the Danish Consumer ombudsman has reported to the police a Danish influencer, after having assessed that the influenceren via multiple postings on Instagram have advertised for companies and products without clearly stating that it was advertising.
It informs the Consumer ombudsman in a press release.
Here is informed also, that influenceren have a very large number of followers on social media, including Instagram.
Influenceren has been reported to the police for having violated the marketing practices act against hidden advertising.
'the Consumer ombudsman has assessed that the influenten in the period from november 2018 to december 2019 and has posted at least 21 lookup for 'stories' on Instagram with advertisements for companies and products without clearly stated, that there was talk about an advertisement. The notices contained the 'tags' with the companies ' names. It has the Consumer ombudsman assessed is not sufficient as reklamemarkering', says the press release.
The 21 posters and 'stories' acted, among other things, dental clinics, clothing-, shoe - and cykelmærker, a fashion magazine, interior, and an amusement park.
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the Consumer ombudsman has dealt with the matter on the basis of several complaints from consumers who have noticed the advertisements.
consumer ombudsman, Christina Toftegaard Nielsen, said:
- The popular influencers can easily affect the consumers, as many have them as a role model. If they advertise for a product or company, so the recipient must know that it is not necessarily a personal recommendation, but rather something that influenten in one form or another has been paid for. It is not enough to put a hashtag or a tag with the product or the company name on the notices, it sounds from the Book.
In the press release becomes the identity of the politianmeldte not lit, like the gender and age of the person also not is published.
the Extra Leaf is working to get additional comment from the Consumer ombudsman, but it has at the time of writing not been possible.
In august last year, four Danish influencere reported to the police, because they had not been good enough to indicate when they made advertising. In February 2020 was one of influencerne so titalt. The prosecution goes after a fine of 120,000 crowns.
Later stood influenceren Billion Sand back and told him it was her, who had been indicted in the case and thus could look forward to meeting up in the court.
- To get a police report seems very violently. The idea of getting a stain on his criminal record and a huge fine for having done something, you don't even think is illegal, seems pretty violent, it sounded from Mia True to the Culture of the P1.
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