"It was when the section appeared in the US in the past, which eagle-eyed viewers discovered the mug and reported about the find on Reddit. Many speculated if it ended up there through product placement from Starbucks. Since then it has kaffejättens name mentioned in connection with "
"But that is just the tip of the iceberg. What is not included is the value from oral discussions or social media, " says Stacy Jones, ceo of public relations agency Hollywood Branded, to CNBC."