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Johan Croneman: To invite companies to sponsor the SVT:s program is a provocation

the Public service, SVT and SR, have a budget of over 7 billion per year. After the no-tv fee and the new skattefinansieringen they can get at least another one billion at its disposal.

the Whole idea of public service is its independence.

Need the SVT really sponsorship, above all, their sportredaktion (and to the Eurovision song contest)...?, and it is irrelevant who sponsors or who the advertising is aimed at?

yrvaket it may seem, I think I can get a jättemajoritet public service supporters and attract taxpayers in general: Is it not why we pay – because we shall get rid of the ads? Sponsorship. The signs. The whole crap.

”Yes, but it is allowed”, says SVT and now opens the door for some of the biggest gaming companies to make skyltreklam on prime time, and for a product that has been discussed intensively, particularly over the last year.

SVT:s public service and the response to the discussion, if spelreklam and compulsive gambling, is actually shocking. You act as if nothing seen, nothing heard. No one knows.

Casually, arbitrarily, tittarfientligt.

When managers at SVT in favour of DN:s reporter in the question of spelbolagspengarna they are both hypocritical and lealösa.

(SVT) has the task to carry on television activities in the public services. Operations must be characterised by independence and strong integrity and be conducted independently in relation to the state as various economic, political and other interests and maktsfärer in society.”

So it was in the past sändningstillståndet.

When responsible on national television speaks for DN:s reporter in the question of spelbolagspengarna they are both hypocritical and lealösa. ”There is no difference between money and money.”

what we want to do with public service, most of us, and that it is precisely that which is important, even the most important: it makes a difference, that there is a difference, that there are places in the world of media which is not for sale. The Public service is not for sale.

To invite the biggest gaming companies to sponsor the SVT's Vinterstudion is a provocation. I don't really know where or when they dropped the compass, but I think it is time to go out and look. I hope the viewers will react, SVT need help in this discussion, they are lost and are about to go away completely.

Read also: New law opens way for the game companies ' sponsorship of SVT

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