Hansen's Ice cream has really come in the face of adversity on the social media, after they have chosen to change the name of their chocolatey covered vanilla ice cream Eskimo ice cream to O'Paya.
On their Facebook page, there are several negative comments from their followers that expresses their position.
'I have really jokket in the spinach here!', write a user.
'And on the basis of the decision, there will no longer Hansen's Ice cream in our freezer. I'm so tired of this political correctness!', writes another user on the advertisement.
See also: Dropping 'Eskimo'ice cream
the Extra Leaf has been in contact with Anders Eibye Hansen, who is behind Hansen's Ice cream along with his brother Rasmus. He had not seen it coming, that so many have an opinion on the name change.
- It has surprised me a part, it is so important for people to respond to. It may well be that we are naive and don't know how delicate a topic it is. But it is to be accused of genuflection to political correctness, it hurts me. We have had a long and thorough process with its own reflections.
- How are you with all of the negative comments that come on your Facebook lookup?
- I am sincerely sorry. We work insanely hard to make interesting things and tell good stories. We are a Danish company. It is such a pity, the subject of the debate, which also deals with other things. I can certainly understand the reactions. But it is a natural development.
See also: Big Eskimo have a new name? Here is the answer
in retrospect regret In that? Or stand by your decision?
- I could well have done without the strong reactions. But I think still, that we made the right decision. We have also received many inquiries on our Congo-is, but there we have a good story we can tell and defend.
Although Hansen's Ice cream has received many negative comments, they have, according to Anders Eibye Hansen also received some inquiries from the Greenlanders, who appreciate that it's bold enough to change the name.
the Brothers from Hansen's Ice cream decided to change the name on the ice, as the debate about Big Eskimoen was shot in the time. The american version of Big Eskimoen, Dreyer's Grand Ice Cream, changed, namely, the name of Eskimo Pies, because it was derogatory against the inuit people.
- As the american brand, changed its name, was our initial response in line with all other reactions. But when you look in the dictionary, you find out it is a word that has the problematic pages. It we took the position that it is becoming such a big folkedebat it comes behind me, says Anders Eibye Hansen.
It says in the dictionary
Including the stands the meaning of the word 'eskimo', as it is in The Danish dictionary:
'person belonging to one of the original asian people that inhabit the arctic regions in Greenland, Nordcanada, Alaska, and northeastern Siberia LANGUAGE can be offensive, while the term inuit is now preferred by these peoples rather than eskimo'
Source: The Danish dictionaryShow more Close
recently, it emerged that Denmark's largest isproducent, Premier Ice cream, which also owns Home-Ice, holding firm in the name of 'Big Eskimo' to the chocolatey covered solbærflødeis.
this was stated by The commercial director Claus Dahlmann Larsen to Ritzau.
- For us is the Big Eskimo nostalgia and the name of an ice that consumers love and have done for many years. It has no intention to infringe or offend, he says.