Now you all have become a year older: Claus Kleber, ZDF German television and its viewers. And all three can put happiness-drunk under the Christmas tree, because you know that you have made the Second to the First. For the seventh Time (!) in a row (!) the ZDF is the market leader (!) in the German television. 14 percent market share in the fragmented TV market is a real brand, especially since the value could be increased in comparison to the 2017 a percent, ditto for the lead on the number two: The ARD had a market share of 11.5 percent, the private television in line with the distance behind it.
As, behind the seven Lerch mountains, where the mild mainzel guys hausen? Not, it is so hard must be made only: ZDF in sends with full intention in the viewer group, where the linear television has been his most trusted companion and numbers the most powerful audience – the audience of over 60. So the "Soko is multiplied" into the Infinite, there is every working day "Bares für Rares", get the crime down stretching on Monday, and on Saturday only a bit of, sort of Claus Kleber and Marietta Slomka in the "heute-journal" reliable state of the world, cries fooling around "today show" politics and politicians, Biathlon transfer even in the thinnest of Snow cover. The Second offers a television as the home, the expectation of the program is program is expected. Betting that the drugs will be used in advertising around the "today"-news with Petra Gerster from the audience as another supply of information?
The Older make your TV program - the Rest
And: Is all this outrageous? Far from it. It is only surprising that the audience beyond the audience Majesties the ZDF exactly like: some 40 million households pay a monthly licence fee of 17,50 Euro. But only one age group, from which it derives a program to claim and enforces it. The ZDF is the German pay-TV the Older.