"It started with a sign outside the Swedish parliament. Now environmental activist, Greta Thunberg become a världskändis and has over a million followers on social media."
"– When it comes to matters of the heart and things that get involved, then social media forum, it says marknadsföringsexperten Josephine Charpentier."
"Greta Thunberg began to strike outside parliament in August. Few believed perhaps that it would have any greater impact – but not even a year later, the 16-year-old over a million followers on Instagram and thousands of young people are on strike, now the world over for the climate."
"– in Part, it is enough that she is younger, but also that she is so totalfokuserad and so very clear, " says Charpentier, who has over 20 years of experience in marketing and communications, and which is now founded the festival Iconfest for influerare."
"When traditional media is writing about an event reaches it, not to all people. But when a charismatic person is spreading a message on social media that engages – then it's really fast, " she continues."
"– It requires not so much more than to any share or press the like button, so it will be rings on the water and it takes a completely different speed."
"Like public figures in general get the with many followers on social media is also increasingly influential."
"Social threshold effect?"
"Just as influerare contacted by the organisations and companies that want to cooperate have Thunberg also been invited to speak in both the UN and the World economic forum."
"I think they (World economic forum) wanted to she would come there because it then gives the impression that they are really on their toes and is at the forefront," says author and klimatdebattören Anders Wijkman."
"– But what is unique about her is that she is so incredibly straight and when she got there, she was brutally honest."
"however, the Question is how long the wave will last. Wijkman is afraid that the other issues should get a bigger space when the economy goes into a recession."
"– at the same time, she has gotten in the time such a huge number of followers in the whole world, so I think you have reached some kind of a social threshold effect."
"Greta Thunberg became famous when she in August last year, sat outside parliament with a placard"
"the 16-year-old were on strike each day of school until the parliamentary elections on 9 september. Since then she has gone on strike every Friday, and has said that she intends to continue until such time that the Swedish policy is in line with the paris agreement."
"this Initiative has received a lot of attention and around the globe are on strike now, thousands of young people for the climate. At the same time has Thunberg been invited to speak in several authoritative international organizations, and she has also been nominated for the Nobel peace prize."