The French kosmetikgigant L'oreal will no longer use words such as 'bleaching' - in English 'whitening' or 'light'/'fair' on its products.
It shall notify the company on Saturday, according to AFP news agency.
the Decision comes in the wake of the widespread anti-racist protests that have taken place in the UNITED states and a number of other countries.
See also: Change perlefarven to the 'Matte Pink'
L'oreal and other cosmetics manufacturers have been criticized for selling products that will make skin lighter.
Although the products are now renamed, they will still be to find on the shelves of stores the world over.
The bleaching creams and similar products are purchased by millions of people and is particularly widespread in Africa and Asia.
Johnson & Johnson, which is one of the world's largest producers of cosmetics and hygiene products, went in last week a step further.
the Company announced that it will stop the sale of certain bleaching creams that are sold in Asia and the Middle east.
on Thursday announced another large company, the british-Dutch Unilever, that it no longer will use words like 'fair' (light) on its products.
See also: the Manufacturer is reluctant to change the name
IN the UNITED states, several companies said that they will change the name or design of certain products. This applies, among others, brands such as Uncle Ben's and Aunt Jemima, if the manufacture of black people has caused offense.